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Job details

Product Marketing Manager

GoFundMe is a mission-driven organization dedicated to helping people help each other through its powerful community platform. The Product Marketing Manager will lead go-to-market strategies, influence product roadmap, and collaborate cross-functionally to drive product adoption and growth for their PLG + SaaS products.

Skills

  • Strong writing and positioning skills translating complex concepts clearly.
  • Deep analytical thinking with ability to use quantitative and qualitative data.
  • Empathy for customers and internal stakeholders balancing strategy and execution.
  • Comfort navigating ambiguity and fast-moving environments.
  • Proficiency or familiarity with tools like ClickUp, Figma, Amplitude, and Crayon/Klue.
  • Experience creating and delivering presentations using Amazon-style methods.

Responsibilities

  • Lead tiered go-to-market strategies from ideation to post-launch analysis.
  • Run beta programs to gather feedback influencing roadmap and messaging.
  • Drive adoption-focused in-product messaging and lifecycle campaigns.
  • Collaborate with demand generation and key teams on integrated campaigns.
  • Partner with product managers and design teams to shape product priorities.
  • Develop opportunity cases using customer insights and data.
  • Own product positioning and messaging adapted to user segments and buyer personas.
  • Work closely with sales, customer success, and solutions engineering teams.
  • Stay embedded in product working groups and run continuous feedback loops.
  • Optimize product marketing workflows for scalability and agility.

Education

  • Bachelor’s degree required; field not specified but relevant marketing/business education expected.

Benefits

  • Competitive pay and comprehensive healthcare benefits.
  • Financial assistance for hybrid work and family planning.
  • Generous parental leave and flexible time-off policies.
  • Mental health and wellness resources.
  • Learning, development, and recognition programs.
  • Diversity, equity, and inclusion initiatives with employee resource groups.
  • Volunteering and community engagement opportunities.
To read the complete job description, please click on the ‘Apply’ button
GoFundMe Glassdoor Company Review
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GoFundMe DE&I Review
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CEO of GoFundMe
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Tim Cadogan
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Average salary estimate

$187000 / YEARLY (est.)
min
max
$168300K
$205700K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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GoFundMe is the leading online fundraising platform based in America. As of 2020, over $9 billion has been raised on the platform, with contributions from over 120 million donors worldwide.

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BADGES
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CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Collaboration over Competition
Growth & Learning
Transparent & Candid
Mission Driven
Social Impact Driven
Passion for Exploration
BENEFITS & PERKS
Dental Insurance
Health Savings Account (HSA)
Vision Insurance
Performance Bonus
Paid Holidays
Sabbatical
Medical Insurance
401K Matching
Paid Time-Off
Learning & Development
Maternity Leave
Paternity Leave
Mental Health Resources
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$168,300/yr - $205,700/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
July 26, 2025
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