Product Marketing Manager, API
Skills
- Strong technical and non-technical communication skills with ability to simplify complex features.
- Experience in product-led growth (PLG) and SaaS marketing strategies.
- Competence with B2B API platforms and integrations.
- Analytical skills to translate qualitative and quantitative insights into actionable strategies.
- Cross-functional collaboration and stakeholder management.
Responsibilities
- Develop technical messaging for APIs, integrations, and SaaS products tailored to diverse audiences including developers and business decision-makers.
- Lead go-to-market strategy and execution for API-focused, SaaS, and PLG product initiatives, including launch plans and post-launch refinement.
- Collaborate with teams across Product, Growth, Sales, Partnerships, and Customer Success to drive product adoption and partner engagement.
- Conduct market and competitive research to inform roadmap and messaging, integrating user feedback and analytics.
- Enable internal and external stakeholders with scalable content and tools to communicate product value effectively.
- Maintain feedback loops to continuously improve product marketing workflows and strategy.
Education
- Bachelor's degree or equivalent experience, preferably in marketing, business, or related fields.
Benefits
- Competitive pay and comprehensive healthcare benefits.
- Financial assistance for hybrid work and family planning.
- Generous parental leave and flexible time-off policies.
- Mental health and wellness resources.
- Learning, development, and recognition programs.
- Commitment to diversity, equity, and inclusion initiatives.
- Community engagement and volunteer programs.
Average salary estimate
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