GTM Systems Lead

Front is the leading AI-powered customer service platform built for collaboration. Front brings core support channels into a modern, intuitive workspace where teams can collaborate on requests, automate manual processes, and delight customers across their entire lifecycle. Front’s flexible workflows, AI features, and customer intelligence provide the efficiency and insights to keep entire organizations customer-first, every day. More than 9,000 of the most innovative companies worldwide including CultureAmp, HootSuite, and Y Combinator use Front to deliver five-star service at scale.

Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Built In's 100 Best Midsize Places to Work in SF 2025, Top Places to Work by USA Today 2025, Y Combinator's list of Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area™ ,Inc. Magazine's 2022 Best Workplaces list, and Forbes Best Startup Employers 2022 List.

A seasoned GTM Systems Lead to drive the technology roadmap for a growing Front. This role will own the strategic and operational management of our Go-To-Market (GTM) systems, with a primary focus on Salesforce. You’ll be at the forefront of ensuring our growing sales team is empowered with scalable, efficient systems and tools to drive business growth. As a strategic partner to key business functions, you will be responsible for designing and executing solutions that align with our company’s goals, leveraging your technical expertise to maintain a seamless and integrated systems environment.

What will you be doing?

• Leading the architecture, implementation, and ongoing optimization of Salesforce and related GTM systems to support a growing Front.

• Collaborating with cross-functional teams, including Sales, Marketing Operations, Partnerships, and Revenue Operations, to understand business processes and translate them into technical solutions.

• Driving system integrations to ensure a seamless flow of data across platforms, maintaining data integrity and accuracy.

• Building and managing system roadmaps, ensuring alignment with Front’s evolving strategy and business needs.

• Managing the customization and configuration of Salesforce to enhance workflows, reporting, and automation, ensuring scalability as the company grows.

• Leading efforts in troubleshooting, diagnosing, and resolving system-related issues, while ensuring minimal downtime or disruption to business operations.

• Partnering with stakeholders to define metrics, reporting, and dashboards that provide actionable insights into performance, pipeline health, and GTM efficiency.

• Helping us rollout and embed AI technologies across our GTM stack and help redefine processes where AI makes our teams more efficient!

What skills and experience do you need?

• 7+ years of experience managing Salesforce in a B2B SaaS environment, with a deep understanding of Sales Cloud, CPQ, and the Lead to Cash journey. Salesforce certifications are a plus!

• Proven experience in leading cross-functional projects that require both strategic planning and hands-on execution of GTM system solutions.

• Extensive experience with Salesforce configurations, familiarity with custom development (Apex, Visualforce, Lightning), and integrations with third-party applications and tools.

• Strong business acumen with the ability to collaborate effectively with Sales, Marketing Operations, Partnerships, and Revenue Operations teams to design systems that enhance workflows and deliver measurable results.

• Deep understanding of GTM processes, including lead management, sales pipeline, forecasting, and reporting.

• Ability to thrive in a fast-paced, high-growth environment, with a strong sense of ownership and accountability for delivering results.

• Strong analytical and problem-solving skills, with a focus on data integrity, system scalability, and process efficiency.

• Solid understanding of AI tooling and experience using LLMs.

This is a hybrid role, expected to be in our SF office on Tuesdays and Thursdays.

What we offer

• Competitive salary

• Equity (we are post-series D & backed by some of the best VCs in the US)

• Private health insurance, including plan options at no cost to employees

• Paid parental leave

• Flexible time off policy

• Focus Fridays - learn more here!

• Flexibility to work from home 3 days/week (unless posted as a full-remote role)

• Mental health support with Workplace Options

• Family planning support with Maven

• $100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities

• Wellness Days - Fronteers get an additional day off on months with no holidays

• Winter Break - Our offices are closed from Christmas to New Year's Day!

Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. By applying, you acknowledge and agree that you have read and understand the California Recruiting Privacy Notice & EU Privacy Notice