Senior Product Marketing Manager - job 1 of 2

We are hiring a Senior Product Marketing Manager to lead and execute the go-to-market strategies for connected products under the Yale and Master Lock security brands, part of Fortune Brands Innovations (FBIN). The ideal candidate will have a mix of product marketing experience with direct-to-consumer and business-to-business products, as this role will manage launches for both audiences. This role will report to the Director of Security Brand Communications & Product Marketing and be a part of FBIN’s security brand marketing team.

Responsibilities:

• Launch Multi-Family Home, Pro, and Consumer connected products for the Yale and Master Lock brands by developing impactful, integrated product launch strategies as well as product messaging and content.
• Drive go-to-market planning and serve as the project lead for key product launches.
• Communicate and manage multiple project timetables, meeting deadlines, and considering budget parameters.
• Partner with cross-functional stakeholders to drive go-to-market activities, including product management, brand development and PR, digital, and creative teams, as well as agency partners.
• Develop and maintain a deep understanding of the connected product portfolio, target markets, customer personas, competitive landscape, value proposition, and key features to develop product marketing strategies.
• Facilitate creative content development with internal and external creative teams and agencies. This includes product photography, CGI, videos, email communications, literature, digital content, presentations, and others as requested.
• Execute packaging artwork to support product launch requirements, working with internal and external creative agency partners.
• Support the Security and Connected Products business’s brand and product marketing teams through cross-functional collaboration and best practice sharing, building strong marketing acumen through leadership and mentoring of other team members.

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.
• Minimum of 7 years of business experience in Product Marketing, preferably with a mix of direct-to-consumer, retail, and business-to-business products.
• Required experience managing project teams and developing strategic product marketing plans.
• Preferred experience working with advertising and creative agencies, PR professionals, and other external resources to deliver creative materials.
• Omnichannel marketing experience; experience with consumer /durable goods industry in a home improvement or mass channel preferred.
• Experience in marketing connected/smart products is strongly preferred.
• Demonstrated ability to think long-term and strategically while balancing team resources and the tactical execution of individual projects.
• Must be comfortable developing and delivering presentations for all levels of executive management and customer leadership teams.
• Adaptability and flexibility to meet changing priorities and deadlines.

Competencies:

• Courage
• Strategic Agility
• Plans and Aligns
• Manages Ambiguity
• Manages Complexity
• Persuades
• Drives Results

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $80,000 USD - $126,500 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.