Social Media Manager

From heart to hashtag
good vibes spread in smiles and shares
optimism runs wild

Hey there, ideator. You, the unconventional one tagged "most likely to overshare". (BTW, you manifested that destiny all the way to your enviable career, where you're camped at the intersection of creativity and impact). Language arts? You're fluent in feeds. Math? You're equal parts strategist, storyteller, and analyst. Now you're ready for your next adventure.

At Life is Good, we believe social media is more than a content channel - it’s where our community comes alive. We’re looking for a passionate, organized, and optimistic Social Media Manager to lead the day-to-day evolution and execution of our social platforms. In this role, you’ll work alongside an internal team of social and creative individuals to execute the social media strategy sparking optimism every day. Could you be the energized human ready to take the reins of our incredible 3.6M+ community, to be our brand voice across multiple platforms? Read on...

REQUIRED EXPERIENCE AND QUALIFICATIONS

• You’ve grown an engaged community and can articulate how you did so

• You have prior direct social media experience at a brand, a digital agency, an online publication, or a comparable marketing organization
• You’ve used tools like Emplifi, Traackr, FourSixty, and Meta Business Suite to plan, publish, and measure content
• You’ve demonstrated a deep understanding of audiences and what they want from a brand in the social media space
• You can explain how each platform differs and what kind of content works best on each

EXTRAS THAT MATTER (please highlight in your application)

• Direct experience with influencer and creator relationship management and campaign execution
• Curiosity around the possibilities of AI in the social media space
• Keen eye/ear for social-native functionalities – text overlays, stickers, keywords, prompts, music
• Understanding of Social Commerce and product tagging
• Understanding of paid social basics (boosting content, targeting, reporting)
• Innate joy of content creation and willingness to be in the content (on camera) if/when it makes sense

Still with us? Keep reading.

IMPORTANT DETAILS

• This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider applications without answers.
• Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
• This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week
• Everyone who applies will get a response from a human. Though we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one.
  

YOUR OBJECTIVE

YOUR JOB 
Using your expertise as expressed through our brand voice, grow the Life is Good social community through strategy, ideation, and execution.

Planning & Execution

• Maintain and manage the social media calendar and editorial planning process across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, Threads, etc.), ensuring content is planned, scheduled, and published on time
• Evolve channel approaches that reflect brand priorities, cultural moments, community needs and consumer insights
• Translate strategy and creative direction into actionable content plans that align with business and marketing goals

Creative Collaboration

• Partner with our amazing in-house creative team to bring ideas to life - from short-form video and UGC to evergreen campaigns - by participating in (and often driving) internal briefings, creative presentations and reviews
• Be hands-on in concepting and, when needed, producing scrappy, reactive, and platform-native content

Community Engagement

• Monitor social platforms daily to engage with followers, participate in relevant off-channel conversations, and identify trends or content opportunities
• Collaborate with Customer Care and the Sr. Community Manager to moderate comments, respond to messages, and acknowledge community interactions while maintaining and protecting brand voice
• Leverage social listening tools to track sentiment, identify brand mentions, and surface insights to inform content and campaign evolution

 Performance & Insights

• Track content and channel performance using platform-native and third-party analytic tools
• Support monthly wrap-ups and campaign recaps with data, learnings and recommendations
• Help translate performance into actionable optimization that continuously improve our relevance, reach and engagement
• Cross-Functional Coordination
  Work closely with teams across brand marketing, PR, product, wholesale, partnerships and e-com to support brand moments, launches, and collaborations
• Ensure stakeholders have visibility into the social content calendar and upcoming social media priorities
• Support integrated campaign rollouts by adapting messaging and creative concepts for social platforms

Your Personal Attributes

• You are a rational optimist who brings curiosity, creativity, and a problem-solving mindset to everything you do
• You learn quickly and apply new knowledge with confidence and agility
• You’re a natural storyteller who knows how to make ideas resonate and give others a voice
• You’re organized, analytical, and thrive when juggling multiple priorities in a fast-paced environment
• You’re confident facing challenges, while staying humble, collaborative, and open to feedback
• You work well both independently and as part of a team - knowing when to lead and when to listen
• You’re solutions-oriented - you bring thoughtful ideas forward and look for opportunities in every obstacle
• You’re energized by helping others succeed and contributing to a shared mission
• You communicate clearly, simply, and succinctly, in ways that help others connect
• You adapt easily to changing priorities and can help others do the same
• You’re friendly, hardworking, accessible, and bring positive energy to every interaction

YOU'LL KNOW YOU'RE SUCCESSFUL WHEN

• You meet your annual goals and are considered a cultural leader at Life is Good
• Our social feeds feel consistently fresh, aligned, and alive - with a clear point of view that reflects the brand and speaks to the community
• Content is going out on time, thoughtfully planned, and responsive to what’s happening in culture, across the business, and within our community
• You’ve built trust through executing smooth workflows with our creative team and cross-functional partners
• You’ve become a go-to person for what’s happening on our channels - what’s working, what’s trending, and what’s sparking engagement

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer comprehensive Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs that like to play.

You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.