Digital Incentives Lead, Family Care

Digital Incentives Lead, Family Care

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

This is a critical role our Digital Incentives team. You will lead a One KCNA (Kimberly-Clark North America) strategy and execution for all Family Care National Consumer Promotions, focusing on: growing share, generating new consumer trial, and loyalty driven marketing. Key goals include driving activation and adoption of solutions to ensure scale and efficiency of Incentives/Consumer promotion. This includes coupons, rewards and sampling.

This role is critical to our KCNA digital transformation to ensure both One KCNA and Business Unit priorities are accurately represented and supported with strong business cases. This role will own and manage the Promotions Relationship within Family Care with cross functional stakeholders including KCNA brand and sector/business unit teams, KCNA and Global ITS, Global Marketing Capabilities, and external agencies/vendors.

In this role, you will:

• Owning the execution and success of programs across the following iconic brands: Cottonelle®, Scott®, Kleenex®, and Viva®

• You will be the owner of deployment, forecasting, analysis, and adoption of consumer centric incentive practices while ensuring both short and long-term Business Unit strategies are being enabled across people, process, and technology.

• You are also accountable to deliver incentive solutions and accelerate adoption to transform how KCNA evolves the experience and engagement with consumers to build one to one relationships and lifetime value. Additionally, you will be accountable for measurable surface results and drive action to optimize, enhance, and achieve objectives as well as influencing consumer engagement and brand-building incentive investments to deliver on brand strategies, growth objectives, and other relevant business results.

• A key performance metric in role is your ability to drive across multiple vendors: acquisition of optimal test campaign strategy, execution, and insightful measurement. Measurement includes leading the internal K-C process of campaign analytics (with Data Insights partners), with a key skill of translating data into actional insights to continuing enhance and improve campaign performance.

• You will support the Promotional Budget across Family Care brands, managing the inputs and outcomes of the P&L with an eye for continual drivers that will increase performance and efficiency.

• Owner of allocation of budget into the most efficient and effective marketing solution to drive optimal mix or return and limitation of cost/non-working capital – visible to all levels of brand including brand VPs

• Regular daily interaction with Brand Senior Leaders: Senior Brand Manager, Brand Managers.  Minimum monthly/Bi-monthly exposure/presentations to General Managers overseeing major brand verticals.

• Regular interaction with AMC VP, SVP on plan reviews and approval

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s Degree, with at least 8 years of continuous work experience in consumer promotions/incentives, marketing capabilities, or marketing analytics.

• Managing strategy for marketing campaign design, execution, and measurement, utilizing a data-focused approach to form hypothesis, and adept at proving/disproving that hypothesis with results.

• Ownership of Marketing P&L, adept at identifying key drivers of performance, the strategy needed to influence, and the skills to efficiently execute those drivers

• Ownership of Relationship Management across internal stakeholders, to satisfy their marketing goals and P&L objectives and prove the impact of your strategy you create.

• Ownership of external vendors relationships: digital and/or traditional vendors (Programmatic, App Coupon, Email, Paper Coupon) with deployment of your owned budget:  to deliver the campaign performance required, ensuring reporting data accuracy/cadence, accurate and detailed measurement of campaigns

• Experience with test and control campaign design, including setting up statistically significant control populations to measure incrementality. This experience can be in partnership with data science teams.

• Measurement of campaigns with the ability to gain actionable insights from data. Must comprehend the “So What, Now What” of what the data is revealing and then be able to make enhancements to the campaign to achieve better ROI performance.

• Ownership of partnerships with Finance, skill with analyzing P&L statements, and ensuring that data science results can be used for incremental lift calculations with Finance to arrive at a campaign ROI calculation.

• Deep experience with collaboration and owning relationships with cross-functional teams within an organization, such as: Brand, Product, Creative, Analytics, Finance, Brand Management, Asset Protection, etc.

• Advanced PowerPoint skills to create informative, concise, and detailed slides to tell a logical story.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Chicago Commercial Center Kimberly Clark Careers | Chicago

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. 

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

#LI-Hybrid

Grade 8/P4: Grade level and / or compensation may vary based on location/country

Salary Range: 140,320 – 173,360 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

Chicago Commercial Center

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time