Content and Community Manager

EasyLlama is transforming the HR compliance industry by reinventing outdated and uninspiring training solutions and adapting them for the mobile-first generation. Our engaging, fun, and interactive training helps millions of employees worldwide build a safer, more positive, and inclusive workplace. As we continue to set the standard in compliance solutions, our vision extends far beyond training—we aim to partner with thousands of organizations to reduce employee risk and foster a more inclusive and secure environment for all.

With world-class customer reviews—boasting a 96% rating on G2 from over 100 reviews—and industry-leading NPS and Customer Satisfaction scores, EasyLlama is proud to have earned the trust of over 5,000 clients, including brands like Shake Shack, WeightWatchers, Sephora, JiffyLube, and Y Combinator. Our mobile-friendly platform delivers on-demand, self-paced, and bite-sized solutions that meet employees where they are, increasing engagement and retention.

At EasyLlama, we are not just transforming compliance training—we are challenging the status quo. We have a strong culture of collaboration, innovation, and getting things done.

About the Role

We are seeking an innovative and results-driven Content and Community Marketer to lead the marketing strategy for our workplace training content and learning management system (LMS) platform.

This role will be responsible for developing and executing comprehensive content and community strategies that drive brand awareness, thought leadership, pipeline generation, and customer engagement. You will be a storyteller, a community builder, and a strategic thinker, passionate about creating valuable content and fostering a thriving community around EasyLlama and our two solutions.

This role requires a mix of strategic thinking, data-driven decision-making, and hands-on execution to ensure our ecosystem of products, content, and service solutions reach the right audiences, with the right positioning and messaging.

With deep expertise in SaaS marketing, demand generation, and data-driven storytelling, you will craft and execute powerful go-to-market (GTM) strategies that expand reach and awareness, adoption, and inspire long-term customer loyalty.

Key Responsibilities

Content Marketing & Content Strategy

• Lead the development and execution of a data-driven content strategy aligned with EasyLlama's business objectives and target audience needs.

• Oversee the creation of a wide range of high-quality, engaging content formats including blog posts, whitepapers, case studies, ebooks, infographics, videos, webinars, and website copy.

• Ensure all content is optimized for SEO, reflects brand voice and messaging, and resonates with our ideal customer profiles (ICPs).

• Manage the content calendar, ensuring timely delivery and consistent publication across all channels.

• Collaborate closely with product, sales, and customer success teams to identify content opportunities and ensure accuracy and relevance.

• Be the host of a new EasyLlama podcast launching in Q4

Community-led Growth:

• Develop and implement strategies to build, grow, and engage EasyLlama's online community across various platforms (e.g., social media, forums, dedicated community platforms, email lists).

• Act as a community advocate, fostering meaningful interactions, responding to inquiries, and facilitating discussions.

• Identify and engage with key influencers, brand advocates, and industry experts to amplify our message.

• Monitor community sentiment, identify trends, and provide actionable insights to inform content and product development.

Community and Customer Engagement

• Proactively collaborate with Customer Success to develop and execute customer education initiatives, and create onboarding and engagement campaigns that drive adoption to ensure users maximize the value of our training content and LMS platform.

• Build and nurture brand advocates through a Customer Advisory Panel and regular product webinars.

• Organize and execute virtual events, webinars, and other community-building initiatives.

Measure and Optimize Performance

• Define key performance indicators (KPIs) for content and community initiatives.

• Track, analyze, and report on content performance, community engagement, and lead generation metrics.

• Use data insights to continuously optimize content strategy, distribution channels, and community engagement tactics.

• Conduct A/B testing and experimentation to improve content effectiveness

Basic Qualifications & Experience

• 5+ years of experience in B2B SaaS content marketing

• 3+ years of experience in B2B SaaS community marketing and growth

• Proven track record in creating cornerstone content assets, growing a community, and and partnering with other people and brands to create content and engage the right buyers

• Experience working with advanced content and community marketing tools and automation to execute and manage campaigns efficiently.

• Experience in human resource industry, learning management systems (LMS), e-learning/online learning platforms, or workplace training industries is a plus.

• Strong data-driven mindset and analytical skills, with expertise in HubSpot LinkedIn, and Google Analytics.

• Ability to translate complex product use cases and thought leadership topics into clear, compelling content that resonates and inspires your target audiences.

• Experience working with cross-functional teams, including Sales, and Customer Success.

• Excellent ownership, communication, and stakeholder management skills.

Preferred Qualifications

• Leverage artificial intelligence (AI) to enhance efficiency, personalization, and data-driven decision-making.

• Knowledge of learning technology trends, notably related to AI.

• Familiarity with learning experiences that may fulfill compliance training requirements, such as harassment prevention training, cybersecurity awareness, HIPA compliance, or OSHA.

The EasyLlama herd is fully remote, with employees distributed across the US. We are currently hiring in the following approved* states:

AR - Arkansas
CA - California
CO - Colorado
FL - Florida
IL - Illinois
MA - Massachusetts
MN - Minnesota
NE - Nebraska
NJ - New Jersey
NY - New York
NC - North Carolina
OH - Ohio
PA - Pennsylvania
TN - Tennessee
TX - Texas
UT - Utah
VA - Virginia
WA - Washington
WI - Wisconsin

*EasyLlama reserves the right to change the list of approved states at anytime.

To ensure the best employee experience, we offer competitive compensation packages, comprehensive benefits, an annual wellness stipend, PTO, 401k with company matching, and monthly team events to nurture connection!

At EasyLlama, we strive to walk the walk. We are helping make workplaces all over the globe safer and more inclusive, including our own. We honor employees and candidates from all walks of life and all experiences, regardless of race, ethnicity, veteran status, disability, sexual orientation, gender identity or religion.