Strategic Retail Manager (Cross-Channel)

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a compelling opportunity to be a part of an exciting new food brand as we operate within a critical growth stage. David is led by CEO Peter Rahal, the Cofounder and Former CEO of RXBAR. We have strong aspirations to become the most popular high-protein bar in North America and beyond.

Role and Responsibilities:

The Cross-Channel Strategic Retail Manager will drive the systems, analytics, and strategies that fuel David Retail’s growth. Reporting to the Senior Director of Retail, you’ll play a highly visible role in shaping our evolution from early-stage challenger to category leader. In short, you’ll be the engine of the retail team building the tools and strategies that power our growth and set the standard for best-in-class performance.

What You’ll Own:

• Cross-Channel Demand Planning
• Act as the conduit between Retail and Finance, providing a cross-channel, market-level lens on demand planning and forecasting.
• Ensure David produces the right products, in the right pack sizes, at the right time.
• Partner with Finance to refine account prioritization and scenario modeling as we expand from a single line to a multi-line, multi-pack portfolio.
• Trade Spend Strategy & Management
• Design and optimize trade spend strategy across product lines, pack sizes, and channels.
• Build scalable systems for A/B testing promotions, couponing, and cross-channel programs that balance trial, brand equity, and financial discipline.
• Provide account-level insights and market perspective to ensure promotions at one account do not disrupt the health of another.
• Retail Revenue Growth Management

• Analyze sales lifts from new pack sizes vs. incremental flavors to guide cross-channel strategy on optimizing distribution and driving revenue growth.

• Joint Business Planning & Category Reviews
• Support annual and quarterly planning cycles, Joint Business Planning (JBPs), and category reviews with robust analysis and insight on David’s performance and the broader category.
• Partner with the Finance Team to analyze each retailer’s P&L and translate findings into clear, strategic stories.
• Build compelling, data-driven category narratives that highlight David’s leadership and strengthen our influence with retailers.

• Cross-functional Projects
• New Product Commercialization: Lead go-to-market execution for new items, including sell-in decks, distribution plans, and negotiations with distributors and retailers.
• Retail Systems & Tools: Implement and manage the software and tools that power retail operations, from CRM and Trade Spend Management tools to inventory and order management platforms.
• Retail Displays: Oversee the strategy and execution of in-store displays, including catalog creation, production, forecasting, and inventory management.
• Sales Policy & Standards: Define and enforce trade practice standards, pricing controls, and MAP policies to protect David’s brand equity and profitability.
• Category Management (future state)
• Build out a formal category management function, including HQ-based Director and retailer-specific Category Captains.
• Category Captains (embedded at Walmart, Target, etc.) will drive analytics, modular planning, and planogram influence.
• These roles bring access to full POS data and visibility into competitive innovation, providing a clear edge at retail.

• High intellectual horsepower paired with an accurate work style

• Strong analytical skills and the ability to turn data into clear, confident decisions
• Persuasive communication skills with a knack for building relationships – both internally and with retail and distributor partners
• A bias for speed and autonomy; you operate independently and move fast
• Humble, self-aware, and curious
• A desire to build an early-stage CPG company with a mission to create tools to increase muscle and decrease fat
• Note - we care much more about your attributes than your experience. If you are early in your career, do not be deterred from applying if you feel that you are the right fit

• This is a full-time role that will require significant travel, as needed, to retail partners and relevant trade show events.

• Cash compensation: $120-$150k per year, inclusive of cash bonus based on attainment of company targets.
• In addition to cash compensation, this role includes a company equity opportunity.
• 100% covered Health, Vision, Dental Insurance.
• 401(k).
• Substantial and required PTO.
• We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together.