Lead Director, Front Store Strategic Marketing

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

Overview
At CVS Health, we are a purpose-driven health care innovation company. We’re seeking a visionary marketing leader to shape and scale our front store strategy—someone who thrives at the intersection of consumer insight, omni-channel engagement, and commercial impact. This role is ideal for a dynamic marketer with deep experience in digital-to-retail, seasonal merchandising, and brand building, who can lead transformation and deliver measurable growth.

What You’ll Lead
As the Lead Director, you will own the strategic development and execution of marketing initiatives that drive trips, conversion, and margin across seasonal, gift, and general merchandise categories. You’ll build high-performing team and cross-functional partners to deliver integrated marketing strategies that resonate with consumers and differentiate CVS in the marketplace.

Key Responsibilities

• Strategic Ownership & Growth Delivery

  • Architect and lead end-to-end seasonal marketing strategies that drive traffic, sales, and margin across major and minor events.

  • Define and evolve the positioning of owned seasonal brands, including packaging and in-store experience, to build consumer relevance and trust.

  • Partner with Merchandising to embed health & wellness narratives into general merchandise and seasonal assortments.

• Manage Execution & Optimization

  • Design full-funnel customer journeys across paid, owned, and earned channels, with emphasis on store and digital integration.

  • Build and execute go-to-market test plans, learning agendas, and performance optimization strategies.

  • Collaborate with Media, Creative, Digital, Store Ops, and Legal to ensure flawless execution and field readiness.

• Leadership & Influence

  • Lead a team of seasoned marketers, fostering a culture of innovation, accountability, and continuous development.

  • Serve as a trusted advisor across the enterprise, aligning stakeholders around shared goals and measurable outcomes.

  • Establish KPIs in partnership with Insights & Analytics and drive a data-informed approach to decision-making.

Qualifications & Experience

• Proven track record in leading marketing strategies in retail or consumer goods.

• Strong commercial acumen with ability to translate consumer insights into business-driving actions.

• Experience managing cross-functional teams and influencing at senior levels.

• Passion for innovation, storytelling, and delivering impact at scale.

Travel Requirement
Up to 25% travel expected.

Required Qualifications

• 7+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.

• 5+ years cross-functional leadership experience.

• 5+ years of retail marketing or retail agency/strategy experience.

• 5+ years of digital marketing experience including examples of testing and validating emerging opportunities

Preferred Qualifications

• 10+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.

Education

Bachelor’s degree in Marketing, Business, or related field; MBA welcomed.

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.