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Job details

Principal Sales Engineer

Cordial is a customer messaging platform founded in 2014 that helps brands deliver more personal, revenue-driving communications. We are seeking an experienced Principal Sales Engineer to lead technical discovery and demoing, scope client requirements, address technical objections, and act as a trusted technical advisor across the sales cycle while partnering closely with Sales, Product, and Engineering.

Skills

  • 8+ years in sales engineering, solutions architecture, or related SaaS pre-sales role
  • Proficiency with RESTful APIs and web technologies (JavaScript, JSON, HTML, CSS)
  • Experience presenting technical concepts to both technical and business audiences
  • Strong demo-building and storytelling skills to convey business value
  • Excellent organization, note-taking, and knowledge-transfer abilities
  • Ability to work independently, prioritize, and manage multiple opportunities

Responsibilities

  • Lead technical discovery and solution scoping during the sales process
  • Build and deliver persuasive, tailored product demonstrations for prospects
  • Serve as a product and technical expert for the sales organization, providing day-to-day enablement and support
  • Collaborate with Sales Leadership, Product, and Engineering to capture best practices and improve the presales process
  • Provide competitive and industry insights to inform product strategy and messaging
  • Support onboarding and mentoring of new sales and pre-sales hires
  • Contribute to and manage RFP responses and Loopio content
  • Review and advise on deals to ensure technical fit and successful delivery

Education

  • Bachelor's degree (required)
  • Relevant technical or business degree preferred

Benefits

  • Base salary $170,000–$195,000 plus equity and bonus opportunity
  • Medical, dental, vision, and life insurance
  • 401(k) with employer match
  • Flexible time off and strong work/life balance
  • Childcare and education reimbursement allowances
  • DE&I commitment and inclusive hiring practices
  • Reasonable accommodation for applicants with disabilities
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$182500 / YEARLY (est.)
min
max
$170000K
$195000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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Cordial is the only true marketing platform that empowers brands to fully automate their marketing strategies.

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BADGES
Badge Flexible CultureBadge InnovatorBadge Rapid Growth
CULTURE VALUES
Transparent & Candid
Growth & Learning
Collaboration over Competition
Passion for Exploration
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
401K Matching
Equity
Paid Time-Off
Flex-Friendly
Maternity Leave
Paternity Leave
Life insurance
Learning & Development
Education Stipend
FUNDING
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
SALARY RANGE
$170,000/yr - $195,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
October 23, 2025
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