Senior Lifecycle Marketing Manager - job 1 of 2
Skills
- Lifecycle marketing strategy development
- Customer growth and retention focus
- Proficiency with lifecycle marketing platforms (Braze preferred)
- A/B testing and segmentation
- Data analysis and interpretation
- Personalized messaging crafting
- Project management
- Cross-functional collaboration
Responsibilities
- Design and optimize lifecycle marketing strategies to expand customer engagement and ensure long-term retention.
- Develop and execute personalized email campaigns that drive product adoption.
- Collaborate with Product, Product Marketing, and Customer Success teams to integrate new features into campaigns.
- Run experiments to test and refine messaging, timing, and content for optimal campaign performance.
- Analyze customer behavior and product usage data to identify growth opportunities.
- Maintain customer-centric principles in all marketing messaging and campaigns.
Education
- Relevant higher education degree preferred but not explicitly required
Benefits
- Quarterly Corporate Bonus program or Sales incentive
- Equity awards
- Competitive benefits package
- Remote work opportunity
Average salary estimate
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