Commerce Manager

The Commerce Manager is responsible for leading Bethel Music’s global commerce operations including the creation, development, and execution of Bethel Music merchandise, overseeing products designed for both sale and promotional-based initiatives. This role will also own the revenue, margin, inventory health, and customer experience for all commerce channels while ensuring compliant, scalable and brand consistent execution. This position requires a strategic, creative, and operationally strong individual who can collaborate across creative, production, fulfillment, and marketing teams to deliver merchandise experiences that amplify the Bethel Music brand.

Responsibilities

Merchandise Development and Product Management

• Oversee the design, development, and release of new merchandise in collaboration with the Creative Director.
• Manage all merchandise initiatives for both retail sales and promotional-based programs.
• Coordinate with production and fulfillment partners for product manufacturing, printing, and packaging.
• Ensure product quality standards and brand consistency across all merchandise categories.

Sales, Distribution and Planning

• Build and manage annual and quarterly commerce sales and gross margin plans.
• Deliver quarterly forecasts and performance reports in partnership with Finance.
• Oversee all sales channels, including Shopify, Amazon, and integrated social media platforms (Instagram, Facebook, TikTok).
• Manage relationships with distribution partners for physical music product forecasting and distribution.
• Develop and execute seasonal marketing plans and product release schedules in alignment with brand initiatives and campaigns.
• Maintain accurate, detailed records of apparel and media sales for e-commerce, tours, and events.
• Create strategies to increase merchandise sales, improve product margins, and drive customer engagement.
• Ensure compliance with sales tax, PCI payment standards, and product safety regulations in partnership with Finance.

Events, Tours and Pop-Up Experiences

• Provide vision and direction for merchandise selections for tours and conferences, ensuring alignment with event themes, audience preferences, and overall brand strategy.
• Lead the strategic planning for seasonal pop-up shops and event-based retail experiences that support key brand initiatives.
• Guide the creative vision for visual merchandising and on-site retail experiences, overseeing layout, signage, and display to ensure a cohesive and engaging brand presentation.
• Partner with the Road Merch Representative on events and tours for POS standards, nightly settlements, count in/out, venue tax handling, and post-show reconciliation.

Analytics and Reporting
Produce and maintain regular reports/dashboards for:

• Revenue by channel
• Inventory turns and sell-through rates
• Event and tour sales
• Gross margin and profitability targets

• Strategic Thinking: Ability to align merchandise initiatives with brand and business goals.
• Creative Vision: Passion for product design and visual merchandising that enhances brand identity.
• Operational Excellence: Skilled in processes, timelines, and logistics for product delivery and sales optimization.
• Collaboration: Effective communicator with cross-functional teams, external partners, and vendors.
• Adaptability: Comfortable working in a fast-paced, evolving environment with shifting priorities.

Qualifications

• 3+ years of experience in merchandise development, retail operations, or product management (music, entertainment, or lifestyle brand experience preferred).
• Strong understanding of product lifecycle—from concept to design, production, distribution, and sales.
• Proficiency with Shopify, Amazon Seller Central, and integrated social media shopping tools.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Creative eye for design, branding, and customer experience.

• Unlimited Paid Time Off (PTO) – Take the time you need to rest, recharge, and care for personal matters.
• Unlimited Paid Sick Leave – Provided to support your health and recovery when you’re ill or caring for an immediate family member.
• Generous Paid Holiday Schedule – Additional time off in recognition of major holidays.
• Paid Parental Leave – 8 weeks of fully paid leave to bond with your new child.
• Health Insurance – Choose from three medical plan options. Bethel Music covers 70% of the employee premium and 60% of dependent premiums.
• Dental & Vision Insurance – Comprehensive plans available to help you and your family maintain overall health.
• Life & Accident Insurance – Group Life and AD&D coverage up to $30,000, fully paid by Bethel Music.
• Voluntary Term Life Insurance – Additional coverage available for you and your dependents.
• Voluntary Short-Term Disability (STD) – Income protection if you’re unable to work due to a qualified injury or illness.
• Teladoc with HealthiestYou – 24/7 virtual healthcare access including general medical, behavioral health, and other specialty services for you and your family.
• 403(b) Retirement Plan – An optional retirement savings plan with employer matching contributions to support your long-term financial goals.