Paid Media Manager - Utah
Badger Maps is a route planning software for field salespeople that dramatically improves operations through route optimization, smart scheduling, CRM integration, and other cool features!
We’re looking for a results-driven Paid Media Manager who can plan, execute and optimize advertising strategies for our product portfolio!
This is a hands-on role with a strong focus on paid campaigns, remarketing, and performance optimization, but it also requires a broad understanding of digital marketing. You will work closely with the team to drive qualified leads, trials, and revenue growth
We want someone who’s comfortable working independently, highly technical, fluent in AI-powered marketing tools and excited to own marketing initiatives in a fast-paced environment.
*WE ARE CONSIDERING BOTH PART-TIME AND FULL-TIME APPLICATIONS*
- Execute high-impact digital marketing campaigns across Google Ads, LinkedIn Ads and other relevant platforms, including remarketing strategies with an annual ad budget of ~$700K–1M
- Continuously test and improve campaign performance using data, A/B testing and marketing tools (Google Analytics, Mixpanel...) with a strong grasp of Marketing statistics.
- Identify new marketing channels and growth opportunities using funnel analysis and conversion-focused thinking.
- Improve website visibility and engagement by analyzing user behavior and driving SEO initiatives through CMS platforms
- Collaborate with Product, Sales, and Customer Success teams to align on growth initiatives, relentlessly pursuing outcomes and holding the team to the same standards.
- 7+ years of experience in B2B saas ad campaign management, ideally in a small to mid-sized company environment, with proven experience managing large-scale budgets (~$1M annual)
- Experience running and optimizing performance campaigns (Google Ads, LinkedIn Ads, PPC/SEM/RTB), including remarketing.
- Experience with attribution tracking software (ie, Hyros, Cometly, etc)
- Portfolio of previous marketing work or campaigns with measurable results
- Native-level written and verbal communication skills in English (C1 level or higher)
- Ability to review, interpret, and act on data using tools like Google Analytics, Mixpanel, Google Search Console, and Excel, comfortable applying statistical reasoning
- Hands-on experience with A/B testing, funnel analysis, and conversion rate optimization.
- Familiarity with CMS platforms for website content management and basic knowledge of automation tools like Zapier (or similar).
- Experience identifying and developing new marketing channels, especially in a B2B context.
- Experience working with AI-powered marketing tools
- Competitive compensation package
- Benefits (Health, Dental, Vision, 401K) and Volunteering Time Off
- Paid time off, sabbatical leave & seniority days
- Hybrid work policy -3 days working from home, 2 from the office
- A chance to make a serious impact and see every aspect of the business
- A trustworthy environment where you get the freedom to pursue your own projects
- An international, diverse, and great working environment at a tech startup
- A fun environment, with monthly events with your team and company-wide
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