VP of CPG Media Sales

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

Our Vestcom Business is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth.

The VP of Sales, CPG is responsible for all pipeline business and revenue achievement within the Vestcom Media Solutions (VMS) team at the Headquarter CPG level. In this role, you will lead a team of National CPG sales professionals to overachieve sales targets and unlock new opportunities for the company. As a member of the VMS leadership team, you will collaborate with various functional and business teams fostering an environment of teamwork, excellence, and inclusion. As a leader in this space you will interact with executive level clients as well as internal senior leaders in order to communicate opportunities and win business. 

Qualifications:

• Lead the formulation and execution of sales strategies & plans across CPG Headquarter accounts

• Focus on educating the market on Vestcom Media Solutions (VMS) value proposition and motivate clients to shift media budgets and close strategic opportunities

• Penetrate and develop high level customer relationships with senior client leadership contacts across territory, ranging from Brand Managers, Agency VP’s, and VP of National Shopper Marketing roles

• Must possess strong analytical skills and the ability to understand key retailer and CPG measurement criteria on both topline and bottom-line metrics 

• Comfortable with carrying and exceeding quota in the high tens of millions

• Manage, hire and develop the CPG Headquarters sales team into a collaborative and strategic selling entity

• Guide prospecting approaches, sales presentations, and proposals to drive team to develop recommendations that position VMS value proposition as a necessary part of the brand Marketing Mix

• Manage Sales pipeline across the team and deliver consistent close rates to achieve Sales goals

• Provide detailed and accurate sales forecasting utilizing existing CRM tool

• Optimize and oversee sales staff compensation and incentive programs that motivate the sales team to overachieve their sales targets

• Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives

• Monitor customer, market, and competitor activity and provide feedback to company leadership team and other company functions

• Ability to understand market dynamics, as well as evangelize and execute behind next generation (i.e. digital) solutions that are introduced into market

• Have exceptional listening skills and the ability to identify new opportunities and apply creative problem solving abilities

• Work cross functionally with other members of the Vestcom Executive, Marketing, Strategy, Business Development, Finance, Solutions and Shopper teams to support the sales process

Education and/or Experience  

• Bachelor’s degree in business, marketing or related field required. Master’s degree a plus

• At least 10+ years of direct Sales experience with Retail/CPG focus in marketing/sales organizations

• At least 5+ years of Sales leadership experience with 5 or more direct reports carrying a Sales quota

• Experience working for either a leading CPG or a large marketing-oriented solution provider is required

• Knowledge of Brand, Retail, Shopper Marketing and Media landscape

• Must have a record for achieving top-line revenue, and bottom-line targets

• A proven track record of penetrating executive and C-Level contacts 

• Experience in consultative data driven selling

• Experience successfully developing and deploying sales and go to market strategy 

• Experience building and leading high performing sales teams

• Exceptional skills including negotiation, conflict management, account management, account penetration, strategic selling, category management, sales forecasting, and leading edge sales strategies

• Self-starter with the ability to manage up and down - Hunter first mentality and team mentor

• Superior analytical and oral, interpersonal, & written communication skills

Additional Requirements:

• This is a full time remote based role 

• Travel to other locations may be required up to 75% of time.

• Other duties as assigned by management.

The salary range for this position is $165,000 - $220,000/ year.

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

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