Senior Director, Engagement Strategy

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind. 

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere. 

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.  

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs. 

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.  

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About the role

The Senior Director of Engagement Strategy is responsible for ensuring the proper pull through of brand strategy into execution, uncovering insights and translating business objectives into behavioral objectives and experiences. This is a hands-on, roll-up-your-sleeves, see-the-big-picture, and understand-the-details kind of job.   

• Co-lead the creation of customer engagement strategies that align with the client’s business objectives and growth targets (partnering with VP Engagement Strategist)  
• Contribute to the development of omni-channel engagement plans, personas, journey maps, ecosystem 
• Monitor competitive and category trends, pulling out opportunities and implications for the business and agency 
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients 
• Collaborate with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives 
• Leverage customer data and insights to develop engagement strategies that enhance customer experience 
• Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results 
• Participate in client workshops and co-creation brainstorms  
• Stay current with industry trends, best practices, and emerging technologies related to customer engagement 
• Champion innovation, thought leadership, and customer-centricity in your work  
• Participate in new business pitches as needed 

• 4-5+ years engagement strategy or marketing experience in a healthcare/pharma advertising agency environment 
• Relevant category and launch experience 
• Experience utilizing strategic tools for analysis 
• Superb and persuasive communications skills, both written and verbal 
• A human-first, data-driven, innovative mindset 
• Adept at storytelling 
• Bachelor's degree  

What we can offer

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. 

Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.  

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.