Influencer Marketing Coordinator

Who You Are:

You are a creative, detail-oriented person with a passion for staying on top of relevant influencer trends. You’ve led and supported end-to-end influencer campaigns and have strong communication skills to grow and foster creator relationships. You are someone who understands the importance of a constantly evolving influencer relations strategy, and testing out new tactics excites you.

The Task At Hand:

The Influencer Marketing Coordinator reports to the Influencer Relations & Brand Partnerships Manager and will play a key role in the execution of our influencer marketing program. This role will assist in implementing gifted and paid influencer campaigns, tracking and analyzing KPIs, and supporting the evolution of our influencer marketing program in alignment with brand objectives and goals.

In This Role, You Will:

• Assist in planning and the execution of influencer marketing campaigns from initial outreach through campaign completion and reporting

• Proactively source, outreach, and engage with new and existing influencers for all types of marketing programs; i.e., product gifting, new product launches, evergreen product seeding, and seasonal marketing initiatives

• Communicate and foster relationships with the existing network of influencers and influencer managers

• Track, analyze, and provide strategic reporting on influencer campaigns to ensure we’re tracking to department KPIs

• Pitch new, creative ideas and ways of thinking to evolve existing influencer programs

• Support and attend various influencer events, brand partnership executions, and internal company events

• Work cross-functionally with our digital media teams to assist in sourcing and contracting UGC and whitelisting content

• Participate in seasonal brainstorming and planning sessions to integrate influencer activations into overarching marketing initiatives

• Proactively stay up to date on relevant social media platforms and trends

• Monitor relevant influencer and competitor activity

In This Role, You’ll Bring With You:

• BA or BS in Marketing, Communications, Advertising, or related field, or equivalent years of experience, required

• A minimum of two or more years of professional experience working in influencer marketing. Experience in CPG, food preferred but not required

• Experience with influencer management platforms

• Familiarity with contracts, agreements, and influencer payment structures

• Highly organized, detail-oriented, and adept at managing multiple projects simultaneously

• Strong communication and interpersonal skills, with the ability to build and foster strong relationships with influencers and internal stakeholders

• Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms

• Ability to work effectively and thrive in a remote-first work environment

• Up to 30% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter

• Genuine passion for improving childhood nutrition for a healthier and happier planet

• Desire to contribute to a dynamic, high-growth, purpose-driven work environment

• Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment

• Previous exposure to cross-functional work between Sustainability and Marketing Communications preferred

• Must reside in the United States to be considered for this position

• Please note that visa sponsorship is not available for this position

Compensation:

• Full-Time, Salaried, Exempt

• The anticipated salary range for this position is $65,000.00 to $75,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation, such as bonuses, stipends, equity, and role-specific perks.

Additional:

• Remote-first work environment

• Annual Bonus

• 401(k) program + 4% company match after three months

• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance

• Monthly Cell and Internet Stipend

• Quarterly Farm-to-Fridge home deliveries and Employee Discounts

• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey

• Unlimited Paid Time Off

• Paid Volunteer Time

• Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections

• Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee

• Vision and Dental Insurance are covered at 100% for the employee and dependents

• Life insurance

• Flexible spending account (Medical & Dependent Care) and Health Savings Accounts for applicable plans

• Employee assistance program (EAP)

• All other benefits, leaves, and insurance as required by law, based on your specific residence

• And so much more!

Who We Are

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

We support and champion farmers who supply the highest-quality organic ingredients for our foods.  We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.

Once Upon a Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon a Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon a Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

This job description is a summary of duties; it is by no means an all-inclusive list but is merely a broad guide of expected duties.

You must reside in the United States to be considered for this position.