Lifecycle Marketing Manager

Arketa is building the operating system for modern fitness and wellness. Our mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. We provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses—whether online, in-person, or both.

With Arketa, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. We also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint.

We’ve raised $15M in Series A funding and are growing quickly. It’s a unique moment to join us—we’re building a category-defining company in a fast-moving space, and we’re looking for teammates who are excited to help shape the future of wellness.

The Role:

This role is perfect for an ambitious marketer looking to build and scale lifecycle marketing programs, own customer journeys from end-to-end, and shape how we engage with our community of wellness entrepreneurs. This role is the fourth on the marketing team and will get to work closely with the Head of Marketing.

What You’ll Do:

• Email marketing leadership - Own and execute our mass email outbound program, creating campaigns that drive customer acquisition, expansion, and retention across the full customer lifecycle

• Newsletter strategy - Lead our newsletter program, creating valuable content that keeps our community engaged and informed about industry trends, product updates, and growth strategies

• Referral program innovation - Revamp and optimize our referral program to turn our happiest customers into our best advocates, designing incentives and experiences that drive organic growth

• SMS program development - Build and launch our SMS marketing program from the ground up, creating timely, relevant touchpoints that complement our email strategy

• Customer journey optimization - Own the end-to-end customer journey for assigned audience segments, mapping touchpoints and optimizing experiences across channels to maximize engagement and retention

• Cross-channel campaign execution - Collaborate on multi-channel marketing campaigns, including email, SMS, in-app notifications, and partner channels to create cohesive customer experiences

• Performance analysis - Monitor and assess the effectiveness of lifecycle marketing initiatives, using reach, engagement, and pipeline KPIs to inform strategy adjustments and optimize results

What We’re Looking For:

• Proven track record of developing and executing successful lifecycle marketing programs at a SaaS company, ideally B2SMB SaaS company

• Strong email marketing expertise with experience in platforms like Klaviyo, Mailchimp, or similar tools

• Experience building and optimizing referral programs that drive measurable growth

• SMS marketing experience, including campaign strategy, segmentation, and compliance

• Analytical mindset with ability to use data to drive decisions and optimize performance across the customer lifecycle

• Strong collaborator and driver of decisions – can communicate a clear strategy, own concrete deliverables, and motivate cross-functional team members

• Experience in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively

• 3 days a week in NYC office

What We Offer:

• Competitive Salary, Stock Options, and Performance-based Bonuses

• Comprehensive Medical, Vision and Dental Insurance

• Unlimited PTO

• Annual Company Offsites

• Wellness Reimbursement

• Catered Lunches/Snacks

• Ownership and Opportunity for Advancement

For this role, the estimated annual base salary range is $110,000–$125,000, depending on experience and qualifications. In addition to base pay, we offer equity and performance-based bonuses as part of our total compensation package. We believe in compensating fairly and transparently, and we’re happy to provide more detail during the interview process.

Arketa is an equal opportunity employer and is committed to diversity in its workforce. We actively encourage applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We believe that a diverse and inclusive workplace fosters innovation and creativity, and we welcome candidates who share our values of respect, collaboration, and excellence.