Associate Sales & Marketing Demand Generation Specialist

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

GE Appliances, a Haier company, is an industry leader in the Contract Pro and Air & Water channels. We build world-class products and relationships that make life better at home and at work. As part of our continued growth, we’re looking for a motivated Demand Generation Specialist to help drive qualified B2B pipeline growth and accelerate sales opportunities across our customer segments.

The Demand Generation Specialist is an entry-level marketing and sales position focused on identifying and nurturing new business opportunities. In this role, you’ll be responsible for developing and executing strategic lead generation plans within an assigned B2B customer channel. Using marketing automation tools, account-based marketing tactics, and lead generation platforms, you’ll help fuel the pipeline and support sales conversion efforts through data-driven campaigns and customer engagement.

Position

Associate Sales & Marketing Demand Generation Specialist

Location

USA, Louisville, KY

How You'll Create Possibilities

Key Responsibilities

• Lead all prospecting activities to identify, qualify, and generate new B2B lead opportunities within assigned customer segments.

• Route qualified opportunities to appropriate sales team members in Salesforce.com, ensuring accurate lead tracking and timely follow-up.

• Manage and track leads generated from websites, events/tradeshows, and third-party lead generation platforms within the CRM.

• Provide regular CRM performance dashboards, conversion metrics, and campaign effectiveness reports to sales and marketing leadership.

• Leverage Marketing Cloud and CRM tools to optimize lead nurturing strategies and improve conversion rates.

• Build relationships with potential customers—builders, contractors, property managers, designers, and architects—to understand their business needs and inform the creation of relevant marketing materials.

• Collaborate with Region Managers, Area Sales Managers, and Inside Sales to prioritize target accounts and support lead conversion efforts.

• Launch targeted B2B marketing and demand generation campaigns tailored to regional and segment needs, optimizing for engagement and conversion.

• Analyze and report on email, website, and SEM campaign performance to guide continuous improvement.

• Maintain and enhance Marketing Cloud databases to improve marketing automation effectiveness and reach.

• Serve as a liaison with lead generation vendors, optimizing partnerships and ensuring full utilization of tools and data.

What You'll Bring to Our Team

Qualifications & Requirements

Required:

• Bachelor’s degree in Business, Marketing, Communications, or related field.

• Minimum 1 year of marketing and/or sales experience (internships or relevant coursework may be considered).

• Strong organizational and communication skills with attention to detail.

• Self-motivated and results-oriented with a proactive approach to work.

• Willingness to travel domestically for customer meetings, tradeshows, and market visits.

Preferred:

• Experience planning, implementing, and measuring marketing or demand generation campaigns.

• Ability to multi-task and prioritize effectively in a fast-paced environment.

• Comfortable engaging with potential clients via phone, email, and social media to uncover new opportunities.

• Strong interpersonal skills and the ability to collaborate across sales, marketing, and operations teams.

• Familiarity with Salesforce.com, Marketing Cloud, or similar CRM/marketing automation tools.

• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com