CRM Operations Coordinator

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

A CRM Operations Coordinator, who will play a pivotal role in driving the execution and optimization of CRM Gaming campaigns.

As a member of the Gaming CRM team, you will be key in supporting the engagement and retention through innovative campaigns and rewards. You will work closely with various teams to enhance customer engagement and ensure the effectiveness of CRM strategies. Your work will support the short and long term objectives of the department while driving Business growth.

The salary range for this role is $48,000 to $60,000 annually.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

• Experience in a CRM or Marketing role.
• Experience using CRM and Bonus tools such as CDP, CEP, and 3rd Party Bonus Tools.
• Strong understanding of regulatory frameworks and compliance related to CRM operations.
• Excellent organization and prioritization skills, with outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Passion for sports and a good understanding of what appeals to and drives engagement with our customers.
• Working knowledge of sports betting mechanics, promotions, and KPIs.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
• Passion for delivering exceptional customer experiences and driving Business growth through CRM initiatives.

• Assisting the CRM Operations Manager in the completion of all operational requirements, ensuring the timely processing and fulfilment of bonuses and rewards for Gaming CRM campaigns.
• Coordinating the crediting of all customer bonus and rewards in compliance with regulatory standards across all territories while developing a thorough understanding of licensing frameworks relevant to CRM operations.
• Testing new bonus functionalities or changes to existing bonus systems to provide clear and concise feedback.
• Ensuring all campaigns undergo a robust QA process before launch to ensure briefing specifications are met.
• Providing feedback to the CRM Operations Manager which aims to improve the QA testing processes, allowing CRM activities to scale while reducing risk of error.
• Tracking upcoming CRM promotional plans and developments to ensure that CRM Operations are equipped to meet business requirements.
• Fostering robust partnerships with internal and external teams to streamline campaign processes and enhance operational efficiencies.
• Providing insights and recommendations for the new CRM initiatives, identifying opportunities for improvement in customer engagement strategies.
• Collaborating with all key stakeholders across Marketing, Content, Gaming Product and Development to ensure seamless delivery of CRM initiatives, facilitating effective communication and post-analysis reporting.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.