Lifecycle Marketing Manager

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

About the Role:

Mudflap is looking for a strategic, data-driven Lifecycle Marketing Manager to build and scale our customer engagement, retention, and conversion programs. This role is instrumental in developing, executing, and optimizing lifecycle marketing strategies across email, SMS, in-app messaging, and other owned channels.

You will own key lifecycle initiatives that drive customer acquisition, activation, retention, and LTV. You will work cross-functionally with Product, Engineering, and Data Science to build personalized, automated journeys that enhance the customer experience and drive measurable business impact.

This is a high-impact role where strategy meets execution, you will help set the vision for lifecycle marketing across our product lines while also getting hands-on with campaign execution in Braze and other marketing automation tools.

Work Location:

This role is hybrid with occasional in-office collaboration days at our Palo Alto, CA location. Team members are expected to be available for scheduled on-site meetings or events a few times per quarter.

To support our team, we offer:

• Commuter benefits to ease your travel

• Lunches and snacks to keep you fueled

• A collaborative, high-growth environment where you’ll work closely with talented teammates across the company

Expectations (In this role, you will):

• Help develop the lifecycle marketing strategy, aligning programs to business goals such as first purchase, repeat transactions, and long-term retention.

• Develop and execute multi-channel lifecycle campaigns (email, SMS, in-app, web) that drive engagement and conversion.

• Use data and experimentation to continuously optimize customer journeys, segmentation, and messaging.

• Implement and scale personalization strategies, leveraging customer data, behavioral triggers, and dynamic segmentation.

• Work cross-functionally with Product, Engineering, and Data Science to enhance backend architecture, automation, and customer insights.

• Manage lifecycle marketing campaigns in Braze, including automation, segmentation, and message personalization using Liquid code.

• Monitor key lifecycle KPIs (retention, engagement, conversion rates, churn reduction) and provide insights to improve campaign performance.

• Ensure flawless execution, QA campaigns, troubleshoot technical issues, and maintain operational excellence.

• Identify and implement process improvements to scale lifecycle marketing efficiently.

Experience (What we look for):

• 4+ years of experience in lifecycle, CRM, or retention marketing, preferably in a fast-paced, high-growth environment.

• Proven track record of driving customer engagement, retention, and revenue through data-driven lifecycle programs.

• Expertise in marketing automation and ESPs—experience with Braze preferred (or equivalent platforms such as Iterable, Klaviyo, Salesforce Marketing Cloud).

• Strong understanding of segmentation, automation, behavioral triggers, and personalization strategies.

• Hands-on experience with Liquid code, SQL, and data visualization tools such as Metabase, Hex, Looker, or Tableau.

• Exceptional analytical skills—ability to measure, analyze, and iterate on marketing strategies based on data insights.

• Strong cross-functional collaboration skills—ability to partner with product, engineering, and data teams to drive lifecycle improvements.

• Superb attention to detail, ensuring messaging accuracy and flawless execution.

• Excellent verbal and written communication skills, with the ability to clearly present ideas, data insights, and strategy recommendations.

Perks and Benefits (What we offer):

• A committed team on a mission to change a massive industry for the better

• A high bar for quality and commitment to self-improvement

• An open mind to new ideas and methodologies

• Competitive salary and benefit options

• Opportunities and support for major career growth

The salary range for this role is $90,500 - $105,000 This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO.

Company Overview (Who we are):

Mudflap is well-funded by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups, and our core team hails from Disney, Google, Uber, Meta/Facebook, Procore, Pandora, DoorDash, Capital One, and Brex.

Here are the core values that we believe in and look for in new teammates:

• Put Customers First: We put our customers and partners at the center of everything we do.

• Be Curious: Have a growth mindset. Ask, wonder, dig, investigate. Share the joy of discovery.

• Sweat The Details: We create magical experiences by obsessing over every detail.

• Do The Right Thing: We operate with integrity and exercise good judgment, even if no one is watching.

• Find A Way: We push past roadblocks to get the best outcomes for our customers and our teammates.

• Own It: Show up prepared, be present, and make it count