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Manager, Business Development

AppLovin is a leading technology company that provides software and AI-driven solutions to help businesses reach and grow audiences at scale. The rapidly expanding eCommerce team is building a new performance advertising business for brands and is looking for a driven, analytical Manager, Business Development to partner with eCommerce and DTC brands, optimize campaigns, and help scale adoption of AppLovin’s advertising platform.

Skills

  • 3+ years in performance marketing, media buying, or digital strategy for eCommerce
  • Strong analytics and ability to work with large datasets
  • Familiarity with Shopify and DTC business models
  • Understanding of KPIs, attribution models, and customer behavior analytics
  • Experience with ad platforms (Facebook, Google, TikTok) and analytics tools
  • Excellent communication, presentation, and consultative sales skills
  • High attention to detail and strong organizational skills

Responsibilities

  • Prospect, pitch, onboard, and scale eCommerce partners on AppLovin’s platform.
  • Use consultative sales to engage CMOs, Heads of Marketing, and senior decision-makers.
  • Act as a trusted advisor and own long-term success metrics for a portfolio of brands.
  • Define and analyze KPIs and attribution to measure partner success.
  • Set up, test, and optimize campaigns and creative to meet performance targets.
  • Become an expert on AppLovin’s mobile advertising products for eCommerce.
  • Represent AppLovin at industry events to build awareness and generate opportunities.
  • Collaborate cross-functionally with Sales, Product, and Data Science to shape go-to-market strategies.

Education

  • BA/BS degree preferred

Benefits

  • Equity eligible (as applicable)
  • Medical, Dental, Vision, Life, and Disability insurance
  • 401(k) retirement plan
  • Unlimited discretionary paid time off
  • 10 paid holidays per year
  • 80 hours paid sick leave per year
  • Competitive total compensation with performance-based rewards
To read the complete job description, please click on the ‘Apply’ button
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CEO of AppLovin
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Adam Foroughi
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Average salary estimate

$196000 / YEARLY (est.)
min
max
$137200K
$254800K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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AppLovin is a maker of technologies that helps businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences.

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BADGES
Badge ChangemakerBadge Flexible CultureBadge Global CitizenBadge InnovatorBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Collaboration over Competition
Fast-Paced
Growth & Learning
BENEFITS & PERKS
Medical Insurance
Mental Health Resources
Maternity Leave
Paternity Leave
Child Care stipend
Equity
Life insurance
Disability Insurance
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$137,200/yr - $254,800/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 3, 2026
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