Sr Analyst, US Festivals

The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The Global Brand Sponsorships and Experiential Marketing team sits within GABM and leads 40+ partnerships globally, delivering best-in-class ticket access, live event and digital engagement platforms across Card Member and Prospect passion points of sports, music, theater and various other cultural interests.  

The Senior Analyst in this role will sit on the Music & Entertainment team within the broader Sponsorships team, focusing on American Express festival partnerships & experiences. This role requires a detail-oriented and results-driven candidate to support the strategy, activation development, execution, and measurement of Amex’s U.S. festival partnerships. Domestic travel required (~5%) to execute on-site activations and visit event sites as needed. 

Reporting to the Director, US Festivals, this New York-based role will manage the following as it relates to the US Festivals portfolio:  

Core Responsibilities:

• Support in development and execution of Amex’s festival ticket access & activations, bringing our brand to life at scale for consumers in new, innovative ways
• Own and manage the internal and external creative approvals of marketing/activation assets to ensure consistency and compliance   
• Support large-scale budgets in partnership with Finance team, ensuring close understanding of internal processes
• Follow consumer & industry trends closely to ensure activation plans are relevant & innovative with target audience
• Partner in the collection, analysis and reporting of key program metrics against set objectives
• Develop relationships across the American Express enterprise to further understand business goals and deliver value through experiential portfolio where possible
• Support Director in management of cross functional internal and external agency partners
• Support Director in creation and presentation of activation plans   

Qualifications:

• 3+ years work experience, ideally with focus in sponsorship, experiential, brand marketing, and partnerships
• Passion for music/entertainment/festivals; natural curiosity for what’s new and trending culturally
• Proven track record in managing multiple workstreams, partners, cross-functional teams and agency partners
• Ability to work under pressure within compressed timelines
• Strong verbal & written communication skills (email & crafting presentations), as well as executive presence
• Strong measurement and analytical skills
• Experience in budget management
• Bachelor’s degree required
• Work location requirements: New York, NY (Hybrid)

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.