Senior Email Marketing Manager
Skills
- Proficiency in email marketing tools such as HubSpot, Mailchimp, or Instantly.ai.
- Strong English writing skills for high-converting email content.
- Experience with B2B email marketing, preferably in SaaS or e-commerce.
- Analytical skills for data-driven decision making.
- Excellent collaboration and project management capabilities.
- Familiarity with global email marketing regulations and best practices.
Responsibilities
- Own and execute email marketing strategy across lead acquisition, nurturing, cross-selling, onboarding, and retention.
- Develop and manage automated workflows using platforms like HubSpot.
- Analyze email campaign performance metrics and conduct A/B testing for optimization.
- Collaborate with marketing operations, product marketing, sales, and design teams to align strategies.
- Ensure compliance with global email marketing regulations such as GDPR and CAN-SPAM.
- Stay current on email marketing trends and introduce innovative tactics to scale the channel.
Education
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Benefits
- Competitive compensation.
- Remote-first and hybrid-flexible work options.
- Healthcare coverage from day one.
- Retirement plans including company match.
- Annual learning and wellness benefits.
- Monthly book stipend.
- Career progression and professional development opportunities.
- In-office lunch and commuter benefits for hub locations.
Average salary estimate
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