Paid Media Manager

You’ll be part of a tight, high-performance team managing over 19 active paid search accounts—but this role is designed for someone who wants more than just execution. We’re looking for a Paid Media leader-in-training: someone who excels at client performance today and is hungry to build the systems, processes, and people that will scale the department tomorrow.

You’ll share account ownership with a fellow Paid Media Manager and a Funnel Architect (who leads on landing pages and CRO). Budgets typically range from $10K–$30K/month.

This is a strategic and executional role today—with a clear path to department leadership. You’ll be hands-on in accounts, but also expected to drive improvements that set up the function for scale: better SOPs, stronger cross-functional workflows, and eventually, people leadership.

Key ResponsibilitiesCampaign Strategy & Execution

• Plan and launch high-converting campaigns, primarily on Google Ads (Search, Display, PMax).
• Optimize daily across a portfolio of 8–12 accounts to hit key KPIs (CPL, ROAS, CTR).
• Take increasing ownership of client strategy and performance as leadership potential is demonstrated.
  
  

Performance Monitoring & Reporting

• Analyze data to detect trends, surface insights, and proactively fix issues.
• Deliver clear, actionable monthly reporting for clients and internal teams.
• Run structured A/B tests across ads, bids, and landing pages in collaboration with the Funnel Architect.
  
  

Communication & Collaboration

• Partner with account managers, creatives, and other strategists to align messaging and performance goals.
• Join client calls/emails as needed—especially when performance shifts or growth opportunities emerge.
• Translate complex campaign data into plain-language recommendations that shape business outcomes.
  
  

Departmental Growth & System Building

• Improve internal processes to make the Paid Media function smarter, faster, and more scalable.
• Build repeatable systems and contribute directly to playbooks, SOPs, and team-wide standards.
• Collaborate with leadership to define how the Paid Media team grows (headcount, structure, tech stack).
• Mentor junior talent and help define future hiring profiles as we scale.

Must-Have Technical Mastery

• Expert-level experience in Google Ads (Search, Display, PMax), conversion tracking, budget pacing, naming structure discipline.
• Fluency with GA4, GTM, and call tracking tools like CallRail or WhatConverts.
• Excel / Google Sheets (pivot tables, VLOOKUPs, formulas).
• Looker Studio or similar for dashboards.
  
  

Strategic & Analytical Strength

• Able to isolate high-leverage optimizations across a diverse account mix.
• Comfortable building media plans and forecasting performance scenarios.
  
  

Communication & Project Management

• Clear, professional written English—your ad copy must be client-grade.
• Organized and calm under pressure; able to prioritize across a full book of business.
  
  

Bonus Skills

• Familiarity with pest control or broader home services (HVAC, plumbing, etc.)
• Experience contributing to SOPs or scaling agency workflows
• Experience hiring or mentoring peers
• Exposure to eCommerce or multi-channel paid media strategies
  
  

Experience Required:

• 5–7 years managing Google Ads for B2C lead generation
• $100K+ monthly ad spend under direct management
• Demonstrated ability to improve both CPL and lead quality
• Experience collaborating cross-functionally (e.g. with designers, devs, or CRO strategists)

We’re Looking For Someone Who:

• Wants to grow into a leadership role—not just manage accounts, but shape a department
• Treats client budgets like your own—you don’t waste a dollar
• Moves fast and knows when 90% is enough
• Enjoys thoughtful disagreement—we want ideas, not ego
• Builds systems that scale—not chaos that grows
• Seeks performance over vanity metrics—your job is to drive sales

Our Core Values

• Differentiation is survival – Be bold, creative, and original. Average kills.
• Speed over perfection – Build, ship, learn. Iterate fast.
• Thoughtful disagreement – Be honest, challenge ideas, and seek truth.
• Transparent process and tools – Clarity beats mystery. No black boxes.
• Focus on sales and revenue – Leads. Conversions. Results.

• $75K–$85 base salary
• Year-end performance bonus
• Unlimited PTO (2-week minimum)
• Fully remote
• Professional development support
• Flexible work hours