41945962552 - LinkedIn & Twitter Content Creator/Writer
Position: LinkedIn & Twitter Content Creator/Writer
Job Type: Full-Time - 100% remote
Working hours: US Timezone (PST)
About Our Client
Our client is a performance marketing agency specializing in scaling direct-to-consumer brands through strategic media buying, creative strategy, growth forecasting, and data analytics. They have successfully helped multiple brands scale their paid social strategies.
Role Overview
We’re seeking a strategic social media ghostwriter/content creator to build and amplify our CEO’s personal brand on Twitter and LinkedIn.
Key Responsibilities
1. Content Strategy & Creation
- Develop & execute Twitter + LinkedIn strategies, positioning the CEO as a thought leader
- Create 15–20 Twitter posts/week and 2+ LinkedIn posts/week
- Write strategic Twitter threads on methodology, case studies, and insights
- Simplify complex marketing concepts for DTC founders & marketing leaders
- Build platform-specific series highlighting creative strategy, media buying, and incrementality measurement
2. Brand Voice & Authenticity
- Master CEO’s voice, tone, and style through regular collaboration
- Align all content with expertise in private equity, performance marketing, and agency operations
- Maintain brand guidelines while adapting for platform nuances
3. Industry Engagement & Community Building
- Monitor and engage with DTC, performance marketing, and paid social conversations
- Build relationships with influencers, founders, and marketing leaders
- LinkedIn: Connect with potential clients and partners
- Twitter: Participate in discussions, trending topics, and industry events
- Engage prospects discussing growth challenges or agency needs
4. Lead Generation & Business Development
- Create content targeting DTC founders, CMOs, and marketing directors
- Build content funnels from follower → lead
- LinkedIn: Target decision-makers at 7–8 figure brands
- Twitter: Build authority through real-time insights and engagement
- Work with sales to address prospect pain points in content
- Develop lead magnets, downloadable resources, and compelling CTAs
5. Performance Analysis & Optimization
- Monitor platform analytics to find high-performing, high-quality engagement content
- Track funnel from impressions → qualified leads → consultations
- A/B test content formats, CTAs, and strategies
- Provide weekly reports on:
- Follower quality
- Engagement rates
- Lead generation
- Pipeline contribution
- Continuously refine strategy based on business results
Marketing Expertise
- 3+ years in performance marketing, paid social, or DTC marketing
- Deep knowledge of Facebook/Meta ads, creative strategy, and performance metrics
- Understanding of DTC growth strategies and challenges
- Familiarity with industry terminology, trends, and key players
Writing & Communication Skills
- Exceptional writing skills with social media content experience
- Ability to make complex marketing ideas engaging and accessible
- Twitter-specific content expertise (threads, polls, Spaces)
- Strong storytelling for case studies
Social Media Management
- Proven success growing B2B executive or agency Twitter & LinkedIn accounts
- Deep knowledge of algorithms, formats, and audience behaviors
- Experience with tools like Hootsuite, Buffer, Shield, LinkedIn Sales Navigator
- Expertise in adapting content cross-platform
Preferred Qualifications
- Ghostwriting experience for executives in marketing or agency settings
- Background with performance marketing agencies or scaling DTC brands
- History of creating content that generated qualified leads
- Understanding of agency business models and client acquisition
Success Metrics
- Follower Quality Growth: +30% per quarter in ideal client followers
- Engagement Rate: 4%+ average across platforms
- Lead Generation: 8+ qualified leads per month via content
- Pipeline Contribution: 15%+ of new consultations/proposals
- Content Performance: Consistent reach & engagement on educational posts
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