Senior Field Marketing Manager - Central

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Senior Field Marketing Manager

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This Opportunity works remotely within the Electrophysiology division.

In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives. At Abbott, we offer a portfolio of products with the versatility to diagnose and manage an array of cardiac arrhythmias. These products include complete portfolio of EP catheters and capital products along with implantable devices designed to improve outcomes and reduce heart failure. Responsible and visionary clinical leadership helps us reduce the cost of health care, lessening the impact of epidemic disease on patients and their families. Our clinical successes allow us to offer an unparalleled portfolio of cardiac arrhythmia management products.

Abbott is seeking a passionate, experienced, and strategic medical device expert to join our Electrophysiology Marketing team as a Senior Field Marketing Manager, focusing on the US Market. This role will serve as a leader within the Field Marketing function, bridging the gap between regional marketing efforts and national strategy. The Senior Field Marketing Manager will work closely with Field Marketing Managers, the Senior Manager of Field Marketing, and the broader commercial organization to drive key initiatives, optimize regional marketing strategies, and support business growth within a designated geographical area.

What You’ll Work On

• Support regional and national product launches by providing in-person support to field teams regarding product education and case execution.
• Gather large-scale feedback initiatives to ensure best practices and maintain 360 feedback between field and internal teams.
• Drive physician engagement by creating and executing programs aimed at increasing product adoption in key accounts where Abbott has not yet sustained success.
• Facilitate regional communication and updates via newsletters, calls, and in-person presentations to maintain consistency in field education on marketing and commercial initiatives.
• Manage field resources and competitive intelligence, including playbooks, monthly newsletters, and product demos (SensiTherm/Heartroid/Mini Mentice, etc.), while researching and analyzing competitive market trends.
• Provide R&D and upstream feedback by comparing Abbott technology against competitive offerings and ensuring marketing messages align with customer needs.
• Lead strategic planning and participate in Integrated Marketing Business Planning (IMPB) sessions, helping with customer segmentation for launches, KPI coordination, and developing field programs to launch products efficiently.

• Serve as a senior leader within the Field Marketing team, mentoring Field Marketing Managers.
• Partner closely with the Senior Manager of Field Marketing to develop and execute regional marketing strategies aligned with national objectives.
• Assist in managing and executing targeted marketing campaigns, ensuring alignment with commercial and corporate goals.
• Act as a key liaison between the US Product Management team and Field Marketing Managers, providing feedback on messaging, promotions, and limited market releases.
• Drive capital services sales and capital marketing promotions within the designated geography.
• Develop and refine segmentation strategies to identify key accounts, growth opportunities, and targeted marketing efforts.
• Analyze complex data sets to assess campaign performance and drive decision-making.
• Engage with Key Opinion Leaders (KOLs) and top accounts to enhance Abbott’s brand presence and drive preference for Abbott EP products.
• Support the execution of new product launches, including training regional teams and tracking adoption metrics.
• Maintain a problem-solving and collaborative relationship with Marketing and Sales leadership, measured by 360 feedback.
• Increase the effectiveness of data-driven tools such as Salesforce and Power BI to refine field strategies.
• Conduct product overviews and presentations for physicians, sales teams, and other stakeholders.
• Represent Abbott at key conferences, industry events, and marketing strategy meetings.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Perform other related duties and responsibilities as assigned.

Required Qualifications

• Bachelor’s Degree
• Minimum of 6+ years’ experience in healthcare, life sciences, or technology-based products.
• Proven experience in field marketing, strategic product planning, or commercial execution within the medical device industry.
• Leadership experience, with the ability to manage projects across a matrixed and geographically diverse organization.
• Strong ability to prioritize and manage multiple initiatives simultaneously in a fast-paced environment.
• Exceptional verbal and written communication skills, with the ability to effectively engage with stakeholders at multiple levels.
• Strong analytical skills, with experience leveraging data-driven insights to drive marketing initiatives.
• Understanding of electrophysiology products, market dynamics, and customer needs.
• Demonstrated ability to develop and execute strategic marketing initiatives that drive business outcomes.
• Ability to travel up to 75%.

Preferred Qualifications

• 3+ years of marketing or EP clinical support experience.
• Experience working with Salesforce, Microsoft Excel, and Power BI for data analysis and reporting.
• MBA preferred.

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

     

The base pay for this position is

$111,300.00 – $222,700.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Market Access

     

DIVISION:

EP Electrophysiology

        

LOCATION:

United States of America : Remote

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 75 % of the Time

     

MEDICAL SURVEILLANCE:

No

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

     

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

     

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

     

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf