Digital Marketing Coordinator

THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide.  Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office.  Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected, and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.

$26.45/hour

Summary

Broadway Across America is looking for a Digital Marketing Coordinator to join the national marketing team. The candidate should excel in multi-tasking, prioritization of tasks, data analysis, be a good communicator, detail oriented and can work in a fast-paced environment. The candidate should have a passion for live entertainment, specifically Broadway theater.

Duties and Responsibilities

• Assist with the setup and optimization of digital media campaigns across search, social, display, video/OTT, audio, and more
• Assist digital team in pulling/reviewing campaign reporting, including key insights and optimization recommendations
• Assist with pulling final memo bills for marketing settlements
• Assist with maintaining YouTube channels
• Assist in editing videos for social media use
• Other duties as assigned

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Cooperation
  • Establishes and maintains effective relationships
  • Active listener
  • Offers assistance and support to co-workers
  • Works cooperatively in group situations
• Adaptability
  • Able to work around unexpected changes of circumstance or workload
  • Modifies a planned course of action based on new circumstances
  • Changes communication style to achieve the best results
• Functional Competencies
  • Looks for ways to improve and promote efficiencies
  • Demonstrates accuracy and thoroughness
• Team Orientation
  • Fosters team cooperation
  • Understands team roles and responsibilities
  • Supports group problem solving

Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proficiency in using Microsoft Office
• Understanding of core concepts of digital marketing & advertising
• Must have strong organizational and project management skills, as well as attention to detail
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have strong analytical skills to analyze metrics and create reports
• Must have a high level of creativity

Education and/or Experience

• Minimum of 2 years of digital marketing hands on experience with building campaigns in Google Ads, Meta, etc…
• Bachelor's degree in business administration, marketing, communications, or a related field preferred

Communication Skills

• Ability to read, analyze, and interpret sales data, media performance data, website analytics, and social media data to create reports
• Ability to respond to common inquiries or complaints from colleagues, partners, or members of the industry
• Ability to write ad copy that conforms to prescribed style and format for either the marketplace and/or the show’s branding guidelines
• Ability to effectively present information to colleagues and management

Critical Thinking

• Ability to determine optimization recommendations based on campaign performance and best practices
• Ability to identify trends that could be turned into best practices for shows nationwide and/or local markets across all presentations
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form

Certificates, Licenses, Registrations

• Google Ads Certifications
• The Tradedesk Certification

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to spend considerable time sitting and working at a computer.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

• An open office environment with frequent interruptions and employee traffic
• Noise from office equipment
• Cool temperatures from air conditioning
• Remote work may be required

Acknowledgement

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification or position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

The John Gore Organization’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. The John Gore Organization may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.