Brand Marketing Manager

The Brand Strategy team is dedicated to improving the perception of F5 as a leading application delivery and security platform company. The team is responsible for defining the F5 narrative, shaping the brand architecture that helps customers understand our product portfolio, monitoring brand health, and driving content strategy that encourages brand visibility.  

As a key member of the Brand Strategy team, the Brand Manager will be focused on facilitating research, measuring brand health, and crafting content strategies, while evangelizing these items across the organization. This role will be collaborating with internal teams across all geographies. We work closely with Integrated Marketing, Comms, Creative, Field, Channel, PMM, AR, Tech Alliances, HR, Global Good, Events, Customer Experience, Sales, Professional Services and other organizational specialists to ensure our brand initiatives are strategically aligned to business strategies, customer needs, and product features.   

The ideal candidate will be able to:   

• Lead brand health research biannually with an emphasis on co-creating actionable findings from the data 

• Restructure research approach as needed to increase confidence in outcomes  

• Share insights from research internally, focusing on actionability 

• Maintain brand levers dashboard, partnering cross-functionally to analyze key metrics 

• Coordinate with other F5 teams gathering research to enhance our insights from collective data 

• Collaborate with Creative team to maintain brand standards, keeping resources up to date 

• Articulate the F5 narrative to multiple audiences 

• Work closely with campaign, digital and experiential teams to infuse the F5 narrative into relevant messaging documents and content across key channels 

• Own F5.com home page strategy, reporting, and coordination 

• Drive content strategy in key areas that fill F5 gaps in F5 marketplace visibility 

The Job Description is intended to be a general representation of the responsibilities and requirements of the job.  However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.  

Knowledge, Skills and Abilities   

• Ability to see the big picture and the details all at once (e.g. brand and business strategy)   

• Understanding of strategic brand concepts including brand architecture, sub-branding, and product portfolio management  

• Experience in fielding and/or analyzing qualitative and quantitative research 

• Knowledge of branding and positioning fundamentals  

• Excellent writing, editing, presentation, and communication skills, with high attention to detail  

• Ability to exhibit solid interpersonal skills and build relationships across multiple departments and all levels of management, as well as outside the company  

Qualifications  

• 5-7+ years of real-world brand management experience with the care and nurturing of a publicly visible brand  

• Technology experience or knowledge of B2B, applications and open source is a plus  

• Excellent market or brand research experience  

• Experience in web content strategy and/or UX 

• Experience working with creative teams/agencies or vendors is a plus   

• Ability to listen, be nimble and adapt quickly to strategic changes   

• Team player who can independently drive processes and tight timelines successfully   

Physical Demands and Work Environment:   

• Duties are performed in a normal office environment while sitting at a desk or computer table.  Duties require the ability to utilize a computer, communicate over the telephone, and read printed material. 

• Duties may require the ability to travel via automobile or airplane; less than 10% of the time spent traveling.