Fast Facts

Nelnet Business Services (NBS) is looking for a strategic Manager I, Revenue Operations to optimize marketing systems and support scalable growth across sales and marketing. This managerial role involves overseeing the marketing tech stack, ensuring data integration, and mentoring a high-performing team.

Responsibilities: Key responsibilities include managing marketing technology, overseeing system integrations, optimizing campaign operations processes, and leading a team focused on marketing automation and analytics.

Skills: Candidates should have proven experience in B2B SaaS or EdTech, marketing automation platforms (specifically HubSpot), CRM systems, and strong analytics capabilities.

Qualifications: Preferred qualifications include a Bachelor's degree in Marketing or related fields, 7+ years in marketing operations or revenue operations, and 3+ years of people management experience.

Location: This position is based in Lincoln, United States, at the Nelnet Center, with no specified travel requirements.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $90,000 - $130,000.

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.

As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.

Nelnet Business Services (NBS) is seeking a strategic, tech-savvy Manager I, Revenue Operations to lead the marketing systems, processes, and data infrastructure that support scalable growth across our sales and marketing engine.

This role blends deep marketing operations expertise with broader RevOps collaboration, ensuring seamless lead flow, unified reporting, and operational alignment between marketing, sales, and customer success. You’ll be the primary owner of our marketing tech stack and play a key role in designing integrated systems that support demand generation, PLG, and sales-led initiatives across multiple verticals and business units.

You’ll oversee a team focused on marketing automation, campaign operations, and marketing intelligence, while contributing to a holistic revenue operations framework that spans the full customer lifecycle. This role works cross-functionally with Product Marketing, Content Marketing, Sales, Product, and IT.

JOB RESPONSIBILITIES:

• Own and optimize the marketing technology ecosystem, managing marketing, project, and community platform tools.
• Oversee system integrations across marketing, sales, CRM, and analytics platforms, ensuring seamless data flow, visibility, and alignment with go-to-market operations.
• Manage vendor relationships and platform performance, including contracts, renewals, and tool evaluation to support evolving business needs.
• Develop scalable campaign operations processes, including asset QA, audience segmentation, campaign planning, and lead tracking.
• Collaborate cross-functionally with internal stakeholders (RevOps, Product Marketing, Creative, and Content) to streamline campaign execution, reporting, and feedback loops.
• Define and maintain lead scoring, routing, and lifecycle models to support both product-led growth and sales-led motions in alignment with revenue goals.
• Build and maintain performance dashboards and attribution models, driving visibility into the marketing funnel, CAC, ROAS, and MQL-to-pipeline conversion.
• Translate analytics and performance insights into recommendations that inform campaign optimization and marketing budget allocation.
• Partner with internal stakeholders (RevOps, Sales, and Customer Success) to unify processes, reporting, SLAs, and customer journey workflows across the revenue organization.
• Lead and mentor a high-performing team focused on marketing operations and analytics, fostering a culture of innovation, accountability, growth, and continuous improvement.

EDUCATION:

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
• Advanced certifications (HubSpot, Salesforce, SQL, GA4, etc.) a plus.

EXPERIENCE:

• 7+ years of experience in marketing operations, marketing automation, or revenue operations.
• 3+ years of experience in people management or team leadership

COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:

• Proven success in B2B SaaS or EdTech, with experience supporting both sales-led and PLG motions.
• Deep understanding of marketing automation platforms (HubSpot required), CRM systems (e.g., Creatio, Salesforce), and integration tools (e.g., Zapier).
• Strong knowledge of campaign architecture, funnel optimization, and lifecycle marketing strategies.
• Proficient in using analytics tools (e.g., Tableau, Power BI) and managing compliance (e.g., GDPR, CAN-SPAM).
• Familiarity with RevOps principles, reverse ETL tools, CDPs, and data interoperability best practices.
• Proficient in funnel analytics, campaign measurement, and lead management frameworks.
• Exceptional project management and cross-functional communication skills.
• Ability to translate business needs into technical requirements and scalable solutions.
• Comfortable working in fast-paced, distributed teams with multiple stakeholders.

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK.

Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer, we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by federal, state, or local law. We value the unique contributions of every team member and believe that a positive work environment benefits everyone. 

Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or[email protected].

Nelnet is a Drug Free and Tobacco Free Workplace.