Senior Product Marketing Manager
Skills
- Expertise in messaging/positioning, go-to-market strategy, and audience segmentation.
- Strong analytical, organizational, and problem-solving skills.
- Excellent communication and project leadership skills.
- Proficiency with Microsoft PowerPoint, Google Slides; familiarity with Adobe Photoshop and/or Figma.
- Ability to collaborate and influence cross-functional teams.
Responsibilities
- Lead go-to-market strategy and release execution for new products and features.
- Develop and refine product positioning using customer research and product vision.
- Create core messaging aligned with customer needs and value propositions.
- Drive creation of sales enablement content including pitch decks, videos, and datasheets.
- Coordinate product launches ensuring clear communication between Product and Marketing teams.
- Partner with demand generation to build integrated marketing campaigns driving pipeline and retention.
- Collaborate with Enablement to support sales teams with product and solution narratives.
- Leverage competitive intelligence for product and company-level insights.
- Use marketing insights and customer data to represent the customer’s voice.
- Mentor and develop product marketing team members.
Education
- Bachelor’s degree or demonstrated professional equivalent skill.
Benefits
- Eligibility to participate in various benefits plans as part of the overall compensation package.
- Market-based and data-driven compensation approach.
- Transparent salary range provided.
- Inclusive and equitable workplace culture committed to diversity and accessibility.
Average salary estimate
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