Senior Product Go-To-Market (GTM) Manager

About 3E:

We are a mission-driven company with the purpose to enable a safer, more sustainable world!

3E provides a comprehensive suite of data, analytics, and software solutions for enabling and improving workplace & chemical safety, product stewardship, supply chain management and sustainability. With over 35 years of experience, and 15 locations across North America, Europe, and Asia, 3E helps more than 5,000 customers in various sectors to achieve safety, sustainability, and speed to market.

Are you ready to shape the future? Come join us! 

About the Role:

Are you a strategic thinker with a builder’s mindset? At 3E, we’re transforming the future of compliance and sustainability with powerful, data-driven solutions — and reimagining how organizations can work smarter, faster, and more sustainably. As a Senior Product Go-To-Market (GTM) Manager, you won’t just support product launches — you’ll shape how they succeed in market. 

This senior-level role is an opportunity to define and scale go-to-market strategies that accelerate growth, drive customer value, and strengthen our leadership in the environmental health and safety (EHS) tech space. It’s also a chance to be part of building disruptive, next-generation products that embed intelligence into customer workflows and create meaningful impact in a space hungry for innovation. 

This role is ideal for someone who enjoys establishing scalable processes, knows how to translate vision into executable programs, and enjoys partnering cross-functionally to make big things happen. Day-to-day activities will focus on strategic planning and execution program management, including leading the launch process for the launch of new capabilities, maintaining our overall solution positioning, and helping design and enable GTM motions to accelerate growth. Additionally, you will drive long-term customer value by monitoring and supporting the adoption of new features and driving product use. You’ll be at the center of collaboration between Product, Marketing, Sales, Rev Ops, Commercial Enablement, and Customer teams.  

Location: We prefer candidates in the Bethesda, Maryland area, but are open to remote candidates in the Eastern time zone.  

• Strategic Planning:
• Developing and executing GTM strategies, including market analysis, product positioning, and launch planning. 

• Program Management/Driving Cross-functional Collaboration:
• Working with marketing, sales, engineering, and other teams to ensure a unified approach to product launches and driving value across the entire customer experience. 

• Market Sensing/Insights and ICP Alignment:
• Understanding customer needs, competitive landscapes, and market trends to inform product and GTM strategies. Leading marketing research and competitive intelligence gathering workstreams.

• Leading and Driving the Product Launch Process
• Leveraging our launch framework, lead and coordinate cross-functional go-to-market efforts for product launches, including positioning, messaging, enablement, and execution planning. Partner closely with Product, Marketing, Sales, and Customer Success to ensure alignment, readiness, and a seamless rollout that drives adoption and revenue impact.

• Product Positioning and Messaging:
• Defining the unique value proposition of the product and crafting compelling, differentiated messaging for key buyer personas.  
• Sales/GTM Motion Enablement:
• Providing sales, account management, and customer teams with the necessary training, resources, and support to effectively sell the product and retain and grow accounts. Lead development of GTM aids ranging from pricing guidance, assets, bundling strategies, and enablement tools that empower Sales, Marketing, and Customer teams.

• Performance Monitoring:
• Tracking key performance indicators (KPIs) related to win rate, product usage and adoption, customer satisfaction, and revenue generation. Identify outages and drive optimization

• Adaptability:
• Adjusting the GTM strategy and supporting customer-centric innovation based on market feedback and performance data. 

• Experience: 4+ years of experience in product management, product strategy, or product marketing with accountability for GTM strategy and orchestration— ideally in B2B SaaS, information services, or regulatory/sustainability tech. Experience or interest in EHS, compliance, or sustainability domains is highly valued.
• Broad GTM Expertise: Should have a strong working knowledge of Product Management Principles, Strategic Marketing Principles, and the B2B Sales Process.  A proven track record of developing and executing high-impact GTM strategies that led to product adoption, market expansion, or revenue growth.
• Communication: Excellent written and verbal communication skills to effectively communicate with various stakeholders. 
• Analytical Skills: String market sensing skills. Ability to analyze data, identify trends, and make data-driven decisions. 
• Leadership/Influence: Exceptional collaborator with the ability to lead and motivate cross-functional teams. Must be skilled at aligning stakeholders around a shared vision while driving accountability.
• Project Management: Strong project management skills to manage complex projects and drive execution across teams.

Pay Transparency:

The anticipated salary range for this position is $120,000-$135,000 per year. The final offer will depend on several factors, including the successful candidate’s skills, depth of work experience, location, and relevant licenses/ qualifications. Each offer is determined based on individual strengths and relevant business considerations.

In addition to the base salary, certain roles may qualify for a performance-based incentive and/or equity, with eligibility depending on the position. These rewards are based on a combination of company performance and individual achievements.

Our US Benefits Include:

Health, dental, and vision insurance

Life insurance and disability coverage

Generous PTO accrual and paid parental leave

401(k) plan with company matching

Employee assistance program

Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)

Disclosures:

3E is committed to a diverse and inclusive work environment. 3E is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability, or any other legally protected status. For applicants who would like to request accommodation please send an email to [email protected]

Visit us at https://www.3eco.com/ 

Follow us at https://www.linkedin.com/company/3e-safer-world/

Privacy Policy and Candidate Privacy Notice

Agencies: 3E is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at 3E via email, the Internet, or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of 3E. No fee will be paid in the event the candidate is hired by 3E because of the referral or through other means.