Paid Social Media Manager

Why Zazzle:

Zazzle gives anyone, anywhere, the power to create anything. We’re a people-powered design platform and marketplace where Creators design, Makers produce, and Customers bring custom ideas to life across millions of made-to-order products. It’s creativity at a global scale. 

Now, for a bit more about us. You might have heard of Zazzle, and we bet someone you know has used Zazzle. But for the uninitiated, Zazzle is a destination where you can design, sell, and customize thousands of products and designs. Our mission is to give anyone, anywhere, the power to create almost anything. We have millions of customers and over 900,000 independent creators on our platform, we’re profitable, and we’re (secretly) a global juggernaut that’s growing like crazy. We have fun, and we lead with empathy. In fact, leading with heart is one of our values.

The role:

You will lead Zazzle’s paid social program end-to-end. You’ll set the roadmap, drive execution, and partner to turn smart media and standout creative into measurable business results. You understand how paid social builds brand demand that shows up across the funnel, and you know how to keep quality high when the pace gets fast.

• Own paid social strategy and execution. Build the plan, stand up campaigns across platforms, and continuously improve performance with disciplined testing and iteration.
• Point the right spend at the right stories. Forecast and pace spend, align to target efficiency ranges, and translate results into clear, actionable insights for partners and leadership.
• Create and ship a lot of great creative. Drive a repeatable system for concepting, producing, and refreshing platform-native assets. Source smartly through UGC, in-house production, and select creator partnerships, keeping the work unmistakably Zazzle.
• Make it safe and scalable. Partner with Legal and Marketing teammates to uphold rights usage, IP compliance, and community standards before anything ships. 
• Measure like a pro. Work closely with Marketing teammates to amplify what works and to read the true assist of paid social on demand and search.
• Collaborate and coach. Share playbooks, mentor peers, and raise the bar on craft, judgment, and speed.

• Channel foundations in place with a testing roadmap and reporting that leadership trusts.
• A healthy creative pipeline that refreshes on a predictable rhythm without sacrificing quality.
• Early wins on efficiency and scale, plus a narrative for how paid social contributes to overall demand.

• 6–8+ years in paid social for ecommerce or online marketplaces, including high-stakes seasonal periods.
• Deep hands-on experience in major social ad platforms and Google Analytics or equivalent analytics.
• Strong creative instincts and the ability to create, brief, review, and ship fast.
• Proven budget ownership, forecasting, and incrementality/testing chops.
• Comfortable working with UGC/creator content and adhering to the guardrails that come with IP and brand policy.

Location & flexibility:

Bay Area strongly preferred. Some work can be done remotely, with periodic on-site time at our Menlo Park HQ for in-person work or team onsites.