Director, Earned & Owned Strategy (Travel)

The Role

We’re looking for a Director of Earned & Owned Strategy to lead a major U.S. travel brand account. This role will oversee a cross-functional team spanning SEO, Content Marketing, and Strategy initiatives — all focused on helping the client redefine organic discoverability, customer engagement, and AI Search leadership. This role will act as the strategy lead within an embedded, cross-functional Earned & Owned team, working full-time onsite at the client’s office in Dallas, TX.

You’ll be an individual contributor and report to the Senior Director, Earned & Owned Strategy. You will be connecting technical excellence with creative storytelling to drive measurable business outcomes. This is an opportunity to shape how one of America’s most loved brands evolves its digital ecosystem while laying the foundation for a scalable Center of Excellence (CoE) for Earned & Owned Media.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $118,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position will require you to be on-site up to 4x a week at the client's Dallas office.

**This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-JL

#LI-Hybrid

• Acting as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals.
• Translating the multi-year roadmap into actionable priorities across content, SEO, and cross-channel collaboration.
• Guiding the creation and optimization of large-scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability.
• Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences.

• Partnering with Analytics leadership to evolve AI visibility measurement, model share of voice, and establish predictive ROI frameworks.

• Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels.
• Building and operationalizing the Earned & Owned CoE in partnership with Wpromote and client stakeholders.

• Defining processes, governance, and playbooks that enable seamless collaboration between SEO and Content teams.

• Championing holistic integration across Paid Media programs, ensuring consistent consumer journeys.
• Managing fully-integrated digital campaigns utilizing cross-channel insights
• Partnering with client and internal Product, Data, and Engineering teams to enhance technical infrastructure and reporting automation.

• Leading cross-functional planning across key content activations.

• Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
• Identifying and capturing new organic growth opportunities.
• Launching robust content hubs in partnership with Content, Digital Experience and Brand teams
• Developing an organic App Store Optimization strategy and ongoing testing matrix 
• Consulting on financial modeling, investment pacing, and multi-year forecasting in collaboration with client finance partners.

• Supporting business development through executive-level presentations, thought leadership, and strategic advisory for expansion opportunities.

• 7–10 years of experience leading Earned & Owned Media programs across SEO, Content, or adjacent digital channels.
• 3+ years agency experience in a client-facing role

• Category experience within travel, loyalty, or large-scale consumer service industries is required.
• Working experience with Web Analytics and SEMRush or similar SEO platforms

• Proven success managing large-scale, enterprise search and content transformation initiatives

• Deep understanding of AI Search evolution and advanced organic analytics

• Demonstrated experience developing or leading a Center of Excellence (CoE) or global governance model

• Strong cross-functional collaboration skills — able to unify teams across marketing, product, and data disciplines

• Exceptional presentation and executive communication skills; confident advising senior client leadership

• Advanced proficiency in forecasting, modeling, and performance storytelling

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.