Senior Manager, Strategic Marketing

About the Role

Yotpo works with some of the most iconic eCommerce brands in the world, and we want more of them.

We’re looking for someone who can blend ABM strategy with the scrappiness of a partnerships operator. You’ll find ways into top brands through relationships, introductions, social channels, creative outreach, and events. You know how to get in front of the right people, open doors, and turn curiosity into conversation.

You’re not a traditional marketer or salesperson. You’re a connector who moves fast, reads the room, and makes things happen. You understand what it means to have a quota, and you bring the energy and curiosity to exceed it.

This is an in-person role based in NYC, four days a week. We move fast, care about craft, and believe the best work happens when we’re in the room together.

You will:

• Lead strategy and execution of 1:1 and 1:few ABM campaigns using paid, direct mail, email, gifting, events, and more
• Build and maintain target account lists, CRM stages, routing logic, and clean segmentation
• Create target lists for events and key moments, then help with outreach and follow-ups that feel thoughtful and timely
• Develop relationships with key decision-makers across target brands and work closely with partners and sales teams to identify and pursue joint entry points into priority accounts
• Experiment with creative ways to reach prospects and build trust, from social outreach to personalized campaigns
• Own day-to-day execution across tools like Influ2, Swan, Clay, HeyReach, Salesforce, Gong, etc. 
• Leverage AI constantly to write, personalize, automate, and prototype. You vibe code utilities and internal tools when manual processes show up twice
• Enable the team with messaging, talk tracks, follow-up flows, and ideas that help us win
• Own reporting and influence tracking. Not just dashboards, but actual qualitative insight that helps us improve
• Attend key events, meet buyers, and make sure we show up in ways that make people want to work with us
• Ship fast, get feedback, and keep improving

Ideally, you'll bring:

• Hunger to jump in and navigate any challenges that come your way
• Experience working with or for eCommerce brands, agencies, or tech partners
• New does not scare you; it’s an opportunity to learn
• Bonus points if you've worked on the brand side (growth, retention, CX, or eCommerce operations)
• You're comfortable with ambiguity. You figure things out and build the plan as you go
• You have real sales empathy. You want the team to win and you adapt your work based on what's helping close deals
• A relationship-first mindset with strong communication skills and genuine curiosity about people and brands
• Experience working toward measurable goals or quotas, with a focus on demand generation or partnerships
• You use AI daily to make your work faster, smarter, and more scalable
• You track everything, report,  and look for optimizations constantly
• You know your way around CRM logic, lead routing, segmentation, and stage definitions
• You balance IQ with EQ. You're analytical and creative, logical and personable, and you build trust quickly
• You're a strong communicator and thoughtful partner across sales, marketing, and ops
• You default to action and improve as you go
• Must have a valid U.S. work authorization to apply

If you don't meet 100% of the qualifications outlined above, that's okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo US:

• 100% coverage of employee medical premiums; 90% coverage for dependent/family premiums
• 100% coverage of employee dental + vision premiums
• Comprehensive life and disability insurance
• Flexible Time Off (FTO) policy, sick time, and paid holidays
• Equity in options
• Company sponsored 401K matching
• Pre-tax Commuter and Healthcare benefits
• Comprehensive paid leave for new parents and Dependent Care FSA
• Individualized career development, rewards, and recognition
• Wellness and philanthropic programming and events
• We are now working in a flexible hybrid capacity

Yotpo's employee-centric culture has consistently earned us coveted spots on Built In's Best Places to Work lists in both NYC and Austin over the years. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes team events, educational fireside chats, end of year celebrations, affinity groups and partnerships.

Yotpo is for everyone, and we're committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Base salary $150,000-170,000