Director, Partnership Marketing

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA? 

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

Support the Managing Director, Corporate Partnerships in managing the USTA sponsorship program.  This position will be responsible for independent management of assigned corporate partnerships and will support new business development and revenue generation.   Client/agency relationship management, work across organizational initiatives and develop incremental opportunities for current / new partners, on-site event activation programming and management, strategic development and negotiation of sponsorship renewals.  The position requires sales skills and asset creation/development with execution.

Partnership Strategy & Revenue Generation:

• Manage relationship with USTA sales agency of record for US Open specific new business opportunities; provide direction on sales leads, proposal development, financial modeling and participate in new business pitches
• Revenue Goals: Meet and exceed department revenue goals leveraging existing inventory and development of new sponsorship packages (in-venue, digital, community assets, content, experiences, etc.)
• Market Analysis: Stay informed on partner industries, market trends, and competitive landscapes to offer valuable insights and identify new opportunities.

Partnership Activation & Account Management:

• Strategic Account Management: Oversee the day-to-day management and execution of contractual deliverables for a portfolio of corporate partners, ensuring the highest level of client service.
• Program Development & Activation:  Collaborate with internal stakeholders to develop dynamic and impactful marketing programs and promotional initiatives that align with partner objectives and deliver measurable results. This includes, but is not limited to:  Digital and Social Media content integration; Creative approvals; Experiential activations and event coordination; Hospitality and VIP experiences
• Relationship Building: Cultivate strong, respectful, and long-lasting relationships with key contacts at partner organizations, including senior-level executives.
• Upsell & Renewal: Identify and present upsell opportunities to grow existing partnerships and lead the overall renewal process, ensuring continued revenue generation.
• Performance Tracking & Reporting: Establish metrics to measure partnership success, deliver recaps of program / event metrics
• Collaborate with Digital Strategies team to develop and execute integrated digital programs across USTA assets including USTA owned social platforms (per contract and/or incremental)
• Strategic development of sponsorship renewals, negotiations, and contracts as applicable
• Direct/manage other projects as assigned by Managing Director, Corporate Partnerships

Who You Are

• A minimum of five to ten years of management level related business experience in sports/event sponsorship, proven track record of driving revenue, event planning and on-site execution, contract negotiation and client servicing
• Demonstrated history of consistently meeting and exceeding revenue goals and successfully developing, selling, and fostering long-term partnerships.
• Sales Acumen: Strong business development skills, including negotiating and closing business deals, as well as upsell and renewal opportunities.
• Presentation Skills: Excellent written and verbal communication and presentation skills, with the ability to effectively present information and respond to questions from diverse groups (internal and external stakeholders, senior leadership, clients).
• Strategic Thinking: A proven strategic thinker with the ability to craft innovative solutions, and articulate a clear vision for partner growth.
• Technical Proficiency: Experience with Google programs (Slides, Sheets)
• Organizational Skills: Superior organization, project management skills, and attention to detail, with the ability to manage multiple projects, prioritize objectives, and meet deadlines in a fast-paced, dynamic environment.
• Team Player: Strong interpersonal skills with the ability to collaborate, influence, and build positive relationships at all levels of the organization and with external contacts.
• Self-Starter: Proactive, driven, self-motivated, and entrepreneurial spirit with a hands-on approach.
• Integrity: High level of commitment to quality work product and organizational ethics, integrity, and compliance.
• Proven success in developing and executing integrated digital strategies across multiple platforms. 
• Working knowledge of the legal process related to contract development and obligations
• This job requires a college degree  
• This position is exempt (not eligible to receive paid overtime)
• This position is designated as "hybrid/flex" and may allow for both remote and on-site work. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time. Please consult HR for the most current policy."
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What We Offer

 At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote working with in-office collaboration to spark teamwork and creativity.  
• Comprehensive benefits designed to meet your unique needs:  Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally:  401(k) with employer matching (up to 3%), promotional and growth opportunities, Learning and Development programs to learn on the job
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available. 

The expected range for the base salary for this position is between $140,000 - $160,000 plus a potential ICP bonus. This range does not include any additional pay or benefits for which a person may qualify.  The actual base salary offered is determined by several variables, including, as appropriate, the applicant's qualifications for the position, the years of relevant experience, their unique skills, and the location from which they will be performing the job.

Come One, Come All

We strongly encourage you to apply if you’re interested; we'd love to learn how you can “serve” our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.