Vice President of Marketing

About Ways2Well

Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. Our innovative model leverages cutting-edge technology, digital care platforms, and proactive medical strategies to deliver personalized, high-impact healthcare at scale. We focus on optimization, prevention, and long-term wellness outcomes.

Position Overview

We are seeking a bold and disruptive, results-driven Vice President (VP) of Marketing to lead our marketing and sales growth strategy. This executive role is responsible for developing and executing a comprehensive marketing strategy that drives patient acquisition, brand awareness, and revenue growth through a strong digital-first approach. The ideal candidate will bring a blend of marketing, sales enablement, and data-driven leadership experience with a proven track record in a customer-focused brand. 

The VP of Marketing will work closely with executive leadership, sales, and operations teams to ensure marketing strategies are directly aligned with revenue and growth objectives.

Key Responsibilities:

Marketing Strategy & Leadership

Develop and lead a comprehensive, multi-channel marketing strategy that aligns with Ways2Well’s business objectives, focusing on patient acquisition, retention, and brand positioning. Build and oversee the full marketing function, including digital marketing, content strategy, brand management, performance marketing, and partnerships. Provide executive leadership and mentorship to the marketing team, fostering a high-performance, collaborative culture.

Digital Marketing Execution

Lead all aspects of digital marketing: SEO/SEM, PPC, email marketing, social media, influencer partnerships, and content marketing. Oversee website optimization, conversion rate optimization (CRO), and customer experience initiatives. Develop and execute strategies to grow digital presence, including paid advertising, organic traffic growth, and engagement across all platforms.

Sales Enablement & Revenue Growth

Work in close collaboration with sales leadership to develop lead generation and nurturing strategies that directly impact revenue growth. Implement marketing automation tools and CRM integrations (e.g., HubSpot, Salesforce) to streamline marketing and sales handoffs. Measure and analyze marketing ROI, cost-per-lead (CPL), and customer acquisition cost (CAC), making data-driven adjustments as needed.

Brand Development & Positioning

Refine and maintain the Ways2Well brand identity and messaging across all touchpoints, ensuring consistency and clarity. Develop and oversee PR, media relations, and thought leadership initiatives to position Ways2Well as a category leader in regenerative and preventive medicine.

Data & Performance Management

Establish clear KPIs, dashboards, and regular reporting to monitor marketing effectiveness and growth targets. Continuously test, measure, and optimize marketing initiatives based on data insights and evolving market dynamics.

Partnerships & Growth Initiatives

Identify and negotiate strategic marketing partnerships, affiliate programs, and co-marketing opportunities that support growth. Lead go-to-market strategies for new services, locations, and product launches.

Required Experience:

• 10+ years of progressive marketing leadership experience, including at least 5 years in a VP or Director-level role.

• Proven track record scaling marketing at disruptive, high-growth consumer brand-especially those with bold, unconventional strategies and strong pop culture resonance (e.g., Poppi, Liquid Death, Kylie Jenner Brands, and Prime).

• Experience architecting and executing large-scale influencer, podcast, and creator-driven campaigns, maximizing conversions and organic buzz in the health and wellness sector.

• Demonstrated ability to build brands that punch above their weight culturally: viral product launches, memorable campaigns (Super Bowl, viral stunts), and creative risk-taking that shapes conversation.

• Finger on the pulse of our target audiences (we can add specific generations or audiences we are targeting here)- deep understanding of what’s cool, what’s next, and how to move culture, not just product/service. 

• Hands-on operator who thrives in high-velocity start-up environments: builder, not a bureaucrat, excited to roll up sleeves, test, iterate, and scale from <$100 million to a Billion. 

• Experience working with (and leveraging) leading-edge platforms: TikTok, Instagram, YouTube, podcasts, and community-based/guerilla marketing.

• Collaborative and resourceful leader skilled at attracting top creative talent and forging dynamic partnerships- with a bias for bold action over consensus.

• Experience managing multi-million-dollar marketing budgets and delivering strong ROI.

• Proven success in industries like telemedicine, wellness, or fitness is preferred. 

• Deep expertise in digital marketing strategy and execution: paid media, SEO/SEM, content marketing, CRM, and marketing automation.

• Strong understanding of sales funnel management, lead generation, and sales-marketing alignment 

Education & Certifications:

Bachelor’s Degree in Marketing, Business, Communications, or a related field required.

MBA or equivalent advanced degree preferred.