Product Marketer (Remote - US)

This position is posted by Jobgether on behalf of BuildingLink. We are currently looking for a Product Marketer in the United States.

This contract role offers the opportunity to lead the go-to-market strategy for a new product launch in a fast-paced SaaS environment. The Product Marketer will collaborate closely with cross-functional teams, including product, sales, and customer success, to define positioning, messaging, and launch plans that drive adoption and revenue growth. This role is ideal for a strategic self-starter with experience bringing B2B or B2C products to market. You will own multi-segment marketing strategies, craft compelling narratives, enable sales teams, and measure campaign performance. Your work will have a direct impact on both new and existing customers, helping to expand product value and engagement.

Accountabilities

• Develop and execute go-to-market strategies, including launch plans, timelines, and marketing campaigns tailored to target audiences.
• Craft compelling product messaging, value propositions, and narratives that resonate with diverse customer segments.
• Enable sales and customer success teams with one-pagers, pitch decks, battlecards, and objection handling guides.
• Partner with design, content, sales, and customer experience teams to create launch content including blog posts, landing pages, emails, and social media materials.
• Conduct market intelligence by analyzing competitors, industry trends, and customer feedback to refine positioning and messaging.
• Track and measure the performance of launch campaigns across channels, reporting insights and optimizing strategies as needed.
• Develop multi-segment go-to-market strategies for key audiences, including property management companies, board members, onsite staff, and property managers.
• Focus on both new and existing customers to drive product adoption, upsell, cross-sell, and overall customer value.

• 4+ years of product marketing experience, preferably in a high-growth SaaS or tech environment.
• Proven success in launching new products or features to market.
• Strong writing, storytelling, and content creation skills across multiple marketing formats.
• Excellent project management skills with the ability to work cross-functionally.
• Experience with tools such as HubSpot, Salesforce, Pendo, Figma, and Confluence.
• Comfortable working in a fast-paced, iterative environment.
• Experience with video content strategy, including scripting, recording, and producing product marketing videos, is a plus.
• Experience in the Property Technology (PropTech) industry is a plus.

• Competitive hourly rate: $65–$75.
• Contract duration: 4 months, approximately 30–35 hours/week, with possibility to extend.
• Work remotely with flexibility in schedule.
• Opportunity to collaborate with cross-functional teams and influence product adoption strategies.
• Gain experience leading go-to-market initiatives in a high-growth SaaS environment.

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly.
🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements.
📊 It compares your profile to the job’s core requirements and past success factors to determine your match score.
🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role.
🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed.

The process is transparent, skills-based, and free of bias—focusing solely on your fit for the role. Once the shortlist is completed, it is shared directly with the company that owns the job opening. Their internal hiring team then makes the final decision and handles next steps, such as interviews or assessments.

Thank you for your interest!

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