Senior Product Marketing Manager
Skills
- Proven product marketing experience with GTM and launch ownership
- Strong positioning, messaging, and storytelling skills
- Ability to synthesize market intelligence and user journeys into actionable recommendations
- Experience with B2B2C or B2B marketing funnels, preferably in tech or healthcare
- Analytical capabilities and comfort with performance metrics
- Project management and cross-functional coordination experience
- Strong written and verbal communication skills
- Experience creating sales enablement and training materials
Responsibilities
- Develop deep audience insights for commercial and consumer segments and synthesize findings across teams
- Own product positioning and messaging for an assigned portfolio to differentiate against alternatives
- Create and execute GTM strategies and launch plans in coordination with product, sales, and marketing
- Provide strategic input on pricing and packaging to enable growth
- Produce market and member-facing assets (videos, demos, presentations, one-pagers) and sales enablement materials
- Translate complex product concepts into clear, compelling stories and training for internal teams
- Share market intelligence and consumer insights to influence product roadmap and prioritization
- Measure and report on GTM performance and iterate based on results
Education
- Bachelor's degree or equivalent experience
- Advanced degree (MBA or related) preferred but not required
Benefits
- Competitive medical, dental, and vision coverage
- 401(k) plan with generous company match
- Flexible Time Off / Paid Time Off and 12 paid holidays
- Corporate bonus program or sales incentive (OTE for applicable roles) and stock options
- Life, disability, and supplemental protection plans
- Mental health and wellness benefits
Average salary estimate
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Our mission at Transcarent is to make it easy for people to access high quality, affordable health and care.
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