Senior Manager, Product Marketing
We are looking for a highly strategic and results-oriented Senior Manager for the Corporates Product Marketing team, focusing on our Corporates Tax & Trade – ONESOURCE portfolio. This role will include leading analytical functions and drive the ONESOURCE cross-portfolio positioning, strategy and initiatives for the cross-sell & up-sell sales motions. You will lead key growth initiatives across the team, by leveraging tools (including AI tools) to execute leadership priorities including Win/Loss, customer advocacy, VOC/VOS as well as key customer, market and competitive insights gathering. You will also aid in the development of executive communication, including tracking and presenting key product marketing KPIs across the team.
About the Role:
In this opportunity as Senior Product Marketing Manager, you will:
Drive Market & Competitive Intelligence and Analytics:
Lead a team of analysts to drive robust sales analytics, in-depth market research, comprehensive competitive and market analysis, and insightful Voice of the Customer (VOC) analysis.
Drive continuous market research and customer feedback analysis to identify market opportunities, emerging trends, and competitive threats, influencing product roadmap decisions.
Define and develop compelling value propositions and messaging based on market research, solution offerings, and by interpreting and translating customer needs.
Ensure Operational Excellence & Standardization:
Drive standardization of deliverables such as Bill of Materials (BOM), customer advocacy programs & steering committees, and customer Voice of the Customer (VOC) collection processes across the portfolio of Corporates Tax & Trade
Establish and monitor key performance indicators (KPIs) and metrics for product marketing initiatives and the product marketing team's performance, regularly reporting performance metrics to executive leadership.
Identify new opportunities for business growth (e.g., combined propositions with other solutions, expansion into new territories, partnerships, etc.), lead market analysis, business case, and 'go-to-market' programs.
Develop High-Impact Executive Readouts & Dashboards:
Lead the creation and delivery of high-impact executive presentations and performance dashboards, clearly articulating key insights, performance metrics, and strategic recommendations to leadership.
Establish and monitor key performance indicators (KPIs) and metrics for product marketing initiatives and the product marketing team's performance, regularly reporting performance metrics to executive leadership
Lead Strategic ONESOURCE portfolio Initiatives:
Champion new business growth opportunities by leveraging market analysis, competitive intelligence, and customer insights to identify, analyze, and build compelling business cases for combined propositions, new market entries, or strategic partnerships that maximize the impact of the ONESOURCE portfolio.
Drive strategic planning efforts for the ONESOURCE portfolio, translating complex analytical insights into clear, actionable strategic imperatives and recommendations for long-term growth, market leadership, and competitive differentiation.
Oversee and optimize the strategic alignment of product marketing efforts across diverse ONESOURCE solutions, ensuring a cohesive and unified value proposition that resonates with customers and accelerates business objectives.
About You
You’re a fit for the role of Senior Product Marketing Manager, if your background includes:
Experience:
5+ years of progressive B2B experience, preferably in the Tax & Trade, FinTech, or Corporate Services space.
Proven experience leading or managing analytical teams, specifically in sales analytics, market research, competitive intelligence, and/or VOC analysis.
Demonstrated track record of driving operational excellence and standardization in marketing deliverables (e.g., BOMs, customer advocacy programs, VOC collection).
Extensive project management experience, particularly in leading complex, cross-portfolio marketing initiatives and messaging projects for sales motions.
Proven success in developing and delivering high-impact executive presentations and performance dashboards, translating complex data into actionable insights.
Experience building and executing go-to-market strategies across segments, regions, and partners.
Skills & Attributes:
Exceptional written and verbal communication skills, with a proven ability to message complex solutions simply and effectively for diverse audiences, including senior leadership.
Advanced experience using AI tools (example: ChatGPT, Google Gemini, Claude, Llama or similar) to drive productivity and work efficiency
Advanced analytical and strategic thinking, capable of extracting insights from data and formulating compelling narratives.
Superior project management and organizational skills, with the ability to manage multiple priorities and drive complex initiatives to completion.
Strong leadership and influencing skills, adept at guiding and aligning cross-functional teams in a highly matrixed organization.
Data-driven decision-maker with a track record of impactful and engagement-generating product marketing programs and campaigns.
A proactive and curious mindset, continuously seeking learning opportunities and process improvements.
A desire to be part of a highly collaborative, fun, and focused team.
Education:
Bachelor's (or equivalent) required with a concentration in Finance, Analytics, Marketing or a related field strongly preferred.
#LI-JK4
What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.
Learn more on how to protect yourself from fraudulent job postings here.
More information about Thomson Reuters can be found on thomsonreuters.com.
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