Executive Director Marketing, Global Lung Lead
This role is on-site in Sleepy Hollow, NY 4 days per week and 1 day from home. Warren, NJ is not a possible location for this role.
The Executive Director, Global Lung Marketing, is a member of the Oncology Business Unit with accountability for leading and shaping commercialization and driving performance of Oncology solid tumor products under lung cancer indications globally, including full responsibility for US strategy and performance. In a complex competitive environment, this leader must critically assess how to continually drive growth in a mature brand and challenge the status quo worldwide as well as strong competency in launching.
The Executive Director, Global Lung Marketing, will set global tumor-level vision, leading the home-office and field marketing teams. Key responsibilities will include ensuring alignment with commercial imperatives, and driving cross-functional integration across the US & International Teams. The Global Tumor Lead plays a critical role in bringing Regeneron science to lung cancer patients and delivering consistent commercial impact
A typical day may include the following:
- Leading and inspiring large marketing tumor focused marketing team with US and International HQ marketing team members as well as US field based team members. Establishes trust within the team at all levels, and with cross functional partners. Creates environment for learning agility, developing marketing talent and attracting leaders to the team.
- Establishing and evolving the global tumor strategy to drive differentiation and portfolio value across geographies, balancing US and International market input into global strategy build
- Planning business effectively for global and local market execution, being agile and able to balance/prioritize overall tactical initiatives to build and execute strategy
- Driving and leading global brand planning, able to use tumor strategic thinking to develop meaningful brand and asset strategies to increase the value of the assets in these tumor areas.
- Working in close collaboration with Clinical, Medical Affairs and Field Medical to ensure strategic alignment with Medical Education strategic plans
- Providing strategic input into Lung Marketing Team collaboration with Insights and Data Analytics teams to conduct global market analyses and translate them into clear strategic choices and prioritization globally, ensuring team has insights and data needed to do so
- Representing the tumor area in decision-making forums (e.g., Commercial/Clinical cross-functional committees) to influence prioritization, resource allocation, and long-range planning based on scientific & commercial potential
- Working closely/collaboratively with other disease area leads to ensure overall alignment and synergy for the brand
- Managing team of direct reports and their respective teams, ensuring alignment with Global strategy and vision, and providing input/direction into critical activities/initiatives as well as prioritization
- Developing professional relationships and contacts with global physician experts and attends key congresses
- Creating processes and drives initiatives related to commercial launch and marketing efforts, proactively addressing hurdles in oncology asset commercialization where applicable
- Maintaining line of sight to global P&L for skin cancer products across markets and accountable for US P&L
- Ensuring the development, implementation, and administration of marketing processes, programs, and internal reports are consistent with corporate guidance and all regulatory, legal, ethical guidelines
- Supporting team efforts to develop promotional content, including ensuring Medical/Legal/Regulatory Review committee effectiveness
- Managing and developing team members, ensuring their continued development and growth.
- Ensuring that team develops and tracks KPIs to monitor success of promotional activities and refines strategy/tactics based on KPI outcomes
- Providing consistent reporting of status, future planning, and issues/challenges to VP of Global Oncology Marketing, ensuring alignment with VP and senior leadership on strategic planning
- Supporting VP of Global Oncology Marketing with senior leadership reporting relevant to Lung business (e.g., Commercial Business Reviews)
- Ensuring alignment with other disease area leads
- Working cross functionally to create, manage and track US and Global budget within Lung to ensure team is operating within the approved budget and phasing and proactively identifying efficiencies
To be considered, you must possess:
- Bachelor's degree
15 years of progressive experience in pharmaceutical marketing, brand strategy and execution. Oncology experience is preferred and NSCLC experience a plus.
Deep experience in global commercial, marketing, and brand positioning and strategy development for oncology projects in US
- Experience in marketing outside of US markets with an appreciation for high-level access and commercial challenges in those markets/geographic regions
- Exemplary marketing technical skills, ranging from strategy to tactical execution, extensive experience in and understanding of brand management
- Proven track record of market analysis and identifying growth opportunities on a global scale
- Understanding of global to local market trade-offs during global commercialization planning for Oncology assets
- Experience leading cross-functional teams within a pharmaceutical or healthcare organization in the US and outside of the US, specifically for oncology assets
- Track record of adapting strategies based on market access, regulatory, development, and other cross-functional considerations
- Track record of creating and driving initiatives to support global launch planning and marketing, and life cycle management strategy and planning
- Experience in leading and developing long range brand plans, budgets and forecasts within commercial teams in the pharma/biotech industry
- Strong analytical skills for ease of tracking and communicating metrics
- Ability to communicate HCP/KOL engagement levels and overall project results to management and cross-functional partners
- Strong project and process skills with attention to detail
- Ability to communicate and act promptly; demonstrated initiative, creativity, and ability to stay agile and work effectively in complex, rapidly changing environments.
- Must be proactive and able to prioritize, comfortable leading in ambiguity
- Good interpersonal and presentation skills both internally & externally, as well as other professional/productive behaviors conducive to a productive and positive team environment
- Proficient understanding of oncology provider treatment environment and economics across academic and community hospitals and clinics, buy & bill, specialty pharmacy, group purchasing organizations, IDNs, PHS hospitals, hospital and system pharmacy, and payers.
- Understanding of oncology therapeutic area, drug development process, & regulatory environment
- Extensive people management experience
- Preferred- Prior pharmaceutical sales experience
- Must be willing to travel 25-30% (including weekend and international travel as needed)
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
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