Director of Product Marketing, Member Experience
Skills
- End-to-end product marketing for digital consumer experiences in fintech or fast-paced tech
- Experience in B2C credit card or financial services product initiatives
- Data-driven storytelling and metrics-based decision making
- Proven ability to build and scale product marketing teams
- Familiarity with analytics tools (Tableau, Amplitude or similar)
- Strong cross-functional collaboration with Product and Lifecycle Marketing
- Experience designing and executing personalization and lifecycle strategies
Responsibilities
- Co-lead the Member Experience organization with Product, Engineering, and Lifecycle Marketing to set strategy and execution
- Own end-to-end product marketing for app journeys, personalization, and member communications
- Build, mentor, and scale a high-performing PMM team, managing direct reports and hiring new talent
- Drive quarterly roadmap alignment by partnering with Product to influence prioritization and launch plans
- Measure and drive impact on KPIs including feature adoption, NPS, and member retention
- Serve as the member advocate across product and marketing, using insights to inform strategy
- Translate data and market intelligence into persuasive narratives for stakeholders and executives
Education
- Bachelor's degree or equivalent practical experience
- Graduate degree (MBA) preferred but not required
Benefits
- Competitive base salary, bonus eligibility, and equity package
- 401(k) match and comprehensive medical, dental, vision, life, and disability benefits
- Generous vacation policy, company-wide paid days off, and wellness stipend
- Up to 24 weeks paid parental leave for birthing parents; 12 weeks for non-birthing parents
- Family planning support with reimbursement (up to $15k) and access to Maven
- In-office perks: backup child/elder/pet care and subsidized commuter benefit
- Paid volunteer time and regular in-person & virtual team events
Average salary estimate
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We created Chime because we believe everyone deserves financial peace of mind.
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