Senior Product Director, Performance Marketing
Skills
- 7+ years performance marketing with 3+ years leading teams and P&L responsibility
- Proven experience managing and scaling paid media budgets ≥ $10M annually
- Deep knowledge of Google restricted financial products, Meta crypto ad processes, and TikTok finance advertising rules
- Fluent in SQL and Python for ROI analysis and automation
- Proficient with BI tools such as Looker, Data Studio or similar
- Strong stakeholder management and cross-functional communication skills
- Ability to make commercial budget trade-offs based on real-time data
Responsibilities
- Own paid acquisition strategy across Google, Meta, TikTok and additional channels, optimizing CAC, ROAS, LTV and payback period.
- Develop and execute region-specific media plans for US and UAE aligned with growth goals and campaign budgets.
- Embed regulatory intelligence into workflows to minimize disallowed ads, avoid account suspensions, and maintain UAE FSRA adherence.
- Run rigorous A/B testing on creatives, landing pages, and targeting to improve conversion and retention.
- Monitor spend efficiency in real time and produce weekly business-impact reports showing revenue contribution, user quality, and channel ROI.
- Partner with design, product, legal and other cross-functional teams to ensure high-impact, compliant campaigns.
Education
- Bachelor's degree in Marketing, Business, Analytics, Economics or related field preferred
- Master's degree or MBA is a plus but not required
Benefits
- Competitive total compensation package with salary range $375,666–$450,799
- Performance bonus and long-term incentives potentially part of package
- Learning & development programs and education subsidy
- Team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependents
- Hybrid work model
Average salary estimate
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