Job details

Senior Director, Copywriter

Who Are We?

Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Job Category

Marketing

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range

$129,200.00 - $213,200.00

Target Openings

What Is the Opportunity?

The award-winning creative team at Travelers is redefining what it means to be part of in-house creative operation. We apply the big idea focus of large agencies to our day-to-day output.

As a Senior Director of Copywriting on our Enterprise Integrated Marketing team, you’ll bring a curious, inquisitive mindset that embraces new challenges. You pair strategic, big-picture thinking with deep marketing communications expertise. Collaborating seamlessly with your art director partner, you’ll develop integrated concepts where words and visuals work together to create a more powerful whole.

Your writing sharpens messages and elevates design—delivering clear, compelling communication across channels. Whether you're crafting video scripts, digital campaigns, B2B sales assets (including brochures, decks, or event collateral), or other materials, your copy informs, inspires, and drives action. You excel at collaboration, handle feedback with ease, and continuously find fresh, effective ways to solve creative briefs.

This role requires strong leadership, including the ability to inspire others and provide thoughtful feedback on their work.

A portfolio that demonstrates versatility and experience across complex industries—such as insurance, finance, or pharmaceuticals—is essential.

What Will You Do?

Display an advanced understanding of marketing communication principals, including strategy, positioning and process.
Effectively direct talent during video shoots and voiceover records.
Work with designers and art directors to amplify the power of word and visual interaction.
Partner with other team members (e.g., planners, strategists, business partners) to create strategically sound solutions.
Develop insight-driven and action-inducing copy
Prepare and present ideas and copy, articulating messaging, approaches, and priorities.
Experiment with internal AI tools for copy development, as well as to increase speed-to-market.
Keeps up to date with insurance industry trends as well as trends impacting client industries.
Ensure final output (copy, art, design and/or video) is aligned with Travelers brand guidelines and follows internal approval processes.
Manages and/or works on several campaigns at once, under pressure and on tight deadlines.
Perform other duties as assigned.

What Will Our Ideal Candidate Have?

Bachelor's degree in English, Journalism, Marketing, Communications, or a related field, or equivalent experience.
4 years of leadership experience preferred.
7+ years of related experience, specifically in a creative design function preferred.
Seasoned knowledge of company products, services, marketing strategies and company brand guidelines, standards/practices.
An exceptional on-line portfolio that showcases an advanced understanding of copywriting.
Demonstrates excellent time-management and multi-tasking abilities, with the ability to independently meet deadlines, including internal check-ins.
Experience researching trends and interpreting/applying them.
Ability to align resources to accomplish key objectives.
Ability to persuade and motivate others at various levels of the organization through collaboration and cooperation.
Ability to express ideas clearly and concisely; disseminate information about decisions, plans and activities.
Demonstrated knowledge of design, video, motion graphics, and other emerging mediums.
Advanced project management skills and ability to manage multiple complex projects simultaneously.
Advanced ability to work independently and as a team member.
Advanced analytic and problem-solving skills.

What is a Must Have?

Minimum of 6 years of experience in a creative function.

What Is in It for You?

Health Insurance: Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.

Employment Practices

Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.

In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.

If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.

Travelers reserves the right to fill this position at a level above or below the level included in this posting.

To learn more about our comprehensive benefit programs please visit http://careers.travelers.com/life-at-travelers/benefits/.

Senior Copywriter Copywriting Creative Director Content Strategy B2B Brand Voice Scriptwriting Video Marketing Communications Art Director Project Management Storytelling AI-assisted copy Insurance Travelers

Average salary estimate

$171200 / YEARLY (est.)

min

max

$129200K

$213200K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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