Social Media Manager - job 1 of 2

Our client is seeking a creative and strategic Social Media Content Manager to develop and execute engaging content strategies for Reddit. This role combines storytelling, community understanding, and strategic thinking to create authentic, engaging content that goes into creating a brand’s subreddit. The ideal candidate can craft long-form posts, design simple graphics in Canva, and adapt brand voice and messaging for different clients.

Location:
Fully remote, work from home, 9 AM - 5 PM EST

Key Responsibilities

• Content Creation & Strategy

  • Design and develop original content tailored for different subreddit communities.

  • Create diverse content types including:

    • Text posts and long-form discussions.

    • Image-based content and simple graphics using Canva.

    • Polls, AMAs (Ask Me Anything), community challenges, and interactive series.

  • Develop monthly content calendars for multiple subreddits.

  • Identify optimal posting times and frequencies for maximum engagement.

• Brand Integration

  • Understand and apply varying brand voices and messaging across multiple clients.

  • Create organic, authentic questions and discussions that feel natural within subreddits.

  • Research and identify the most suitable subreddits for brand-related content.

  • Develop strategic seeding plans that align with Reddit’s culture.

  • Monitor and report on brand-related discussions, sentiment, and emerging trends.

• Content Analysis & Optimization

  • Track performance metrics for different Reddit content types.

  • Analyze engagement patterns and user responses to refine strategies.

  • Identify trending topics and conversation themes.

  • Document best practices for Reddit engagement.

• Community Research & Engagement

  • Monitor subreddit trends to identify engagement opportunities.

  • Analyze successful posts and adapt strategies accordingly.

  • Stay up to date with Reddit culture, community preferences, and platform updates.

  • Respond to urgent content needs and create real-time content based on trending topics.

  • Adapt content strategy based on community feedback and platform dynamics.

• Ad Hoc Content Management

  • Respond to urgent content needs.

  • Create real-time content based on trending topics.

  • Adapt content strategy based on community feedback.

  • Support special projects and campaigns as needed.

  • Provide content recommendations for specific objectives.

Required Qualifications

• Experience

  • Minimum 2+ years creating and managing content for social media platforms.

  • Proven track record of successful social media content creation.

  • Experience in community engagement and management; Facebook Group moderation experience is a plus.

  • Background in digital marketing, content strategy, or community management.

• Technical Skills

  • Proficiency in Canva for simple graphic creation.

  • Strong writing skills for both short-form and long-form Reddit posts.

  • Familiarity with image and video editing tools.

  • Experience using content performance tracking and analysis tools.

  • Deep understanding of Reddit’s features, subreddit rules, and community dynamics.

  • An SEO analysis background is a plus.

• Core Competencies

  • Creativity and adaptability to adjust tone and style for different subreddits.

  • Ability to understand and implement brand voice and messaging across multiple clients.

  • Strong research and trend analysis skills.

  • Excellent communication and time management abilities.

Preferred Qualifications

• Experience in specific industry verticals.

• Background in community management.

• Understanding of viral content mechanics.

• Experience with A/B testing.

• Knowledge of content optimization techniques.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets