Local Sales Manager - job 1 of 2
Skills
- Extensive broadcast TV sales experience including linear and digital/OTT solutions
- Proven leadership and team development capabilities
- Proficiency with Excel, PowerPoint and CRM/sales tools (Salesforce, WideOrbit)
- Familiarity with Comscore, Matrix, Media Monitors and analytics-driven selling
- Strong presentation and communication skills for internal and external stakeholders
- Ability to manage multiple priorities under deadline pressure
- Valid driver’s license and ability to operate news gathering vehicle locally
Responsibilities
- Recruit, retain and train top sales and support talent to sell TV and TEGNA’s digital products
- Lead and develop Account Executives and Account Managers, including dotted-line reports
- Provide ride-along coaching, join client meetings, and support proposal development
- Identify market opportunities through lead generation and account qualification
- Develop and execute sales strategies to meet or exceed station revenue goals
- Analyze accounts to design marketing executions and prepare activity reports/forecasts
- Manage key client relationships and ensure high-quality account service
- Monitor and adjust performance metrics to track sales and market share
Education
- Bachelor’s degree in business, marketing, communications or related field preferred
- Equivalent work experience in broadcast sales acceptable in lieu of degree
- Ongoing professional development in sales leadership or media buying advantageous
Benefits
- Medical, dental and vision insurance options
- 401(k) with company match (100% match on first 4% and immediate vesting)
- Paid Time Off and nine paid holidays annually
- Company bonus plan eligibility
- Telehealth (Teladoc) and mental health therapy sessions (Spring Health)
- Fertility, surrogacy and adoption assistance; disability and life insurance
Average salary estimate
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Tegna Inc. is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons, Virginia. It was created on June 29, 2015, when the Gannett Company split into two publicly traded companies.
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