Digital Media Officer - job 1 of 2

Job Title

Digital Media Officer

Agency

Texas Division of Emergency Management

Department

Media and Communications Division

Proposed Minimum Salary

$5,833.34 monthly

Job Location

Austin, Texas

Job Type

Staff

Job Description

GENERAL DESCRIPTION:

The Texas Division of Emergency Management (TDEM) is an emergency response entity and this status can affect working hours, travel and change in duties as needed. Under general direction, the Digital Media Officer will develop and execute digital media strategy to maximize agency branding and effectively engage with communities across the state to develop beneficial relationships, and to share pertinent preparedness, response, recovery, and mitigation information with members of the public. The Digital Media Officer will use paid/earned advertising to implement the agency’s social media strategy and must demonstrate the ability to develop an effective social media marketing plan to reach targeted audiences. This position will also support the agency’s website development, design, management, operations, and content publishing.

The Digital Media Officer uses the latest digital technologies for social media and website analytics and trends to produce reports that will aid the overall agency communications strategy and goals.

This position reports to the Division Chief, Media and Communications.

*Final pay rate commensurate with experience and will be determined by the Division Chief, Media and Communications. $5,833.33 - $7,083.00 monthly/ $70,000.00 - $85,000.00 annually

*Candidates will be asked to share social media/web portfolio at time of interviews.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

• Manages the social media publishing calendar in coordination with Media and Communications personnel to keep constituents informed, grow agency brand, support all aspects of statewide emergency management initiatives, and build an online reputation to leverage the agency’s position as a trusted source of disaster information.

• Performs research on current benchmark trends and audience preferences, analyzes data for insight and iteration.

• Establishes social media strategy and goals to maximize agency positive branding (e.g., response period, response to feedback, etc.)

• Designs and implements social media strategy to align with agency goals, utilizing social media analytics and metrics.

• Generates, edits, and shares engaging content daily with original and unique copy, photos, videos, etc.

• Copywrites and edits posts for agency-branded social media, including employee social media sharing recommendations.

• Creates, curates, and publishes original and high-quality content for all social media platforms and the agency’s website

• Develops an internal social media style guide to refine agency brand voice across channels. Be the go-to resource for the agency on social media trends, analytics, and best practices.

• Works with Digital Media and Design personnel on creating social media assets that reinforce the agency’s visual branding and support social media campaign efforts.

• Works collaboratively with team members to develop and support a strategy to maintain and grow web traffic and user engagement.

• Manages and updates agency’s website within Webflow, Content Management System (CMS).

• Manages site reporting activity, recommends improvements and anticipates future needs and changes for agency.

• Monitors activity, manages social media messaging, and actively engages with followers, as well as maintaining updated content on the TDEM website during active and declared disasters.

• Works with agency web personnel in monitoring web traffic metrics to reach cross-promotional goal on all platforms.

• Produces a regular analysis of social media activity, growth, sentiment, and popular conversations across the agency’s reach.

• Collaborates with statewide and regional communications staff to ensure brand and messaging consistency and effectiveness.

• Maintains an active presence and engagement with followers, monitors reviews, and identifies opportunities for the Media and Communications division to amplify accurate and reliable information.

• Stays up to date with current technologies and trends in social media, design tools, and applications.

• Provides internal consultation on best practices pertaining to the web and guidance on how to proceed with web-related projects.

• Maintains quality control of all information released on behalf of the agency.

• Acts as a technical resource in the area of web graphics, banners, buttons, advertisements, infographics and publication design software, hardware and techniques.

• Completes projects and special assignments as requested by supervisor and/or Executive Management.

• Monitors and optimize site performance.

• Ability to travel up to 25%.

• Face-to-face and person-to-person interactions are required.

• Maintain a regular course of attendance during assigned work schedule and work extended hours when needed.

• Performs other duties as assigned.

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.

MINIMUM QUALIFICATIONS:

Education – A Bachelor’s degree from an accredited four-year college or university or an equivalent combination of education and experience.

Experience – Three (3) years of related experience. Writing, analytics, and excellent public speaking skills are vital. Must possess strong writing, editing, public speaking, and leadership ability.

Preferred Qualifications–

• Experience with a variety of communication technologies, including social media analytics, website analytics, web development/design, UI/UX, and website management.

• Experience with Adobe Creative Suite.

• Certificate in Web Development/Web Design or related field,

• Web portfolio demonstrating an understanding of web principles and practices, graphic design and content creation.

* Additional work experience of the type described above may be substituted for the education requirement on a year-for-year basis. Thirty (30) semester hours is equivalent to one (1) year of experience.

KNOWLEDGE, SKILLS AND ABILITIES:

• Ability to work as a social media manager with a solid understanding of social media metrics and analysis.

• Ability to develop effective social media marketing plans to reach target audiences.

• Skill in establishing plans and setting objectives and goals that support an overall communications strategy.

• Knowledge of web content development or layout.

• Knowledge of Search Engine Optimization (SEO), keyword research and Google Analytics.

• Knowledge of HTML.

• Strong proficiency in Webflow and thorough understanding of no-code website building platforms.

• Exhibits superior critical thinking and analytical skills.

• Demonstrates strong written and verbal communication skills and the ability to perform compelling content for all agency platforms.

• Demonstrates the ability to effectively engage in all forms of media and communications activities, including social media content creation to promote the agency and emergency management public information campaigns.

• Ability to direct and organize program activities; to establish program goals and objectives that support the strategic plan.

• Ability to develop and evaluate policies and procedures; to prepare reports; to communicate effectively and work with others.

• Knowledge of multimedia communications management and content production.

• Strong organizational skills.

• Impeccable attention to detail.

• Strong copywriting skills.

• Ability to deliver creative content (text, image, and video).

• Knowledge of online marketing channels.

• Proficiency in MS Office applications to include Word, Excel, PowerPoint, and Outlook.

• Ability to work with frequent interruptions and changes in priorities. Ability to multi-task, prioritize tasks, and meet strict timelines.

• Ability to anticipate, identify problems, evaluate alternatives, and implement effective solutions.

• Ability to communicate with tact and diplomacy.

• Ability to train others.

• Ability to establish and maintain good working relationships with external stakeholders, the press, and the public.

• Outstanding people skills with a demonstrated ability to work in an open, respectful, collaborative environment. Ability to cultivate a network of multiple stakeholders.

• Ability to translate strategic thinking into action.

• Ability to manage sensitive and confidential information and situations.

• Adhere to applicable laws/statues/policies related to access, maintenance, and dissemination of information.

• Ability to work extended or non-traditional hours such as after-hours, weekends, holidays, overnights emergencies and disasters, to include twelve (12)-hour shifts during State Operation Center activations, sometimes for extended periods with limited notice or relief.

• May be required to travel in- or out-of-state by vehicle or other mode of transportation, sometimes overnight or for extended periods. 

REGISTRATION, CERTIFICATION OR LICENSURE:

Complete and obtain certifications in IS-100, IS-200, IS-700, IS-800 FEMA and FEMA Professional Development Series courses within (12) twelve months of employment.

Valid Texas driver’s license.

*Additional Military Crosswalk (occupational specialty code) information can be accessed at: http://www.hr.sao.texas.gov/CompensationSystem/JobDescriptions.

*Resumes are not accepted in lieu of an application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.