Vice President, Media – Retail Media Networks (RMN)
Skills
- Deep expertise in retail and commerce media ecosystems and RMN platforms
- Strong commercial acumen with hands-on operational experience
- Proven ability to translate business objectives into media outcomes
- Platform fluency across Criteo, CitrusAd, Kevel, The Trade Desk, LiveRamp and similar tools
- Experience designing measurement frameworks focused on ROAS, incrementality, and sales lift
- Cross-functional collaboration and executive client-facing skills
- People leadership and talent development experience in media organizations
Responsibilities
- Lead end-to-end RMN media execution across onsite, offsite, and in‑store channels, ensuring performance and operational excellence.
- Define and enforce activation, pacing, optimization, and QA best practices across retail networks.
- Monitor KPIs (ROAS, sales lift, incrementality, delivery rates, sell‑through) and drive proactive optimization and learning.
- Own platform strategy and innovation across core RMN and ad tech tools and integrate new measurement/clean room solutions.
- Act as senior advisor to retailer executives; represent Goodway in QBRs, joint business planning, and executive discussions.
- Collaborate cross-functionally with Analytics, Strategy, Client Experience, and Investment teams to align RMN programs to broader media plans.
- Lead, develop, and scale the RMN media team; establish talent pathways, performance frameworks, and succession plans.
- Publish thought leadership, represent Goodway externally, and contribute to case studies and market-facing POVs.
Education
- Bachelor’s degree in marketing, business, communications, or related field, or equivalent experience
- Advanced degree (MBA or similar) preferred but not required
Benefits
- Remote-first work environment and flexible work arrangements
- Professional development and training/certification support
- Competitive compensation and performance incentives
- Inclusive, diverse workplace with active DEI initiatives
- Paid time off and parental leave (typical agency benefits)
- Health, dental, and vision benefits (where applicable)
- 401(k) or retirement plan options and other standard employee benefits
Average salary estimate
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