Part Time Social Assistant

BDG is looking for a part-time Social Assistant to work across the company’s portfolio of brands, with a primary focus on TikTok. 

To succeed in this role, the candidate should have a strong interest in entertainment, lifestyle, and internet culture, with a particular emphasis on the output of digital publishers on social media. Experience running social media profiles for brands and/or personalities is desirable but not a requirement if the candidate can provide alternative evidence of their expertise in social media.

The ideal candidate will be highly organized, have a keen sense of initiative, and be confident in solving problems as they arise. A strong work ethic, flexibility, and discretion when dealing with confidential matters are all essential, as is a passion for creating first-class digital magazine content. 

Candidate must be based in the New York area and be committed to coming into the office 2-3 days per week.

This is a part-time role for 25 hours per week. The ideal candidate will be able to work flexibly when tentpole events like Fashion Month and Awards Season are taking place. 

• Tasks may change based on business needs, but it is expected that core responsibilities will include the following:

• Ideate, create, and schedule daily posts on BDG’s portfolio of social media pages, with a primary focus on TikTok
• Assist social team members with ad hoc posting and content creation tasks across other social media platforms, including (but not limited to) Instagram, Facebook, and threads
• Collaborate with editorial staff, designers, and video editors to create high-quality, social-first content for our cross-platform accounts
• Monitor social platforms for conversations and trends that BDG brands could participate in
• Pull data for weekly and monthly traffic reports, and assist with quick turnaround insights requests
• Track high-profile shares and engagements across BDG brands’ social accounts 
• Contribute to cross-brand brainstorms, generating timely and relevant ideas on a regular basis.

• 1-2 years of experience working in social media
• Demonstrable interest and/or experience in entertainment and lifestyle content 
• Ability to write optimized, smart social copy
• Thorough understanding of brand voice and a passion for using social platforms to reach audiences in innovative ways
• Knowledge of social listening platforms and scheduling tools like Sprout Social, Later, and Meta Business Suite
• Ability to identify and apply emerging trends to social strategy
• Excellent organizational skills
• Willingness to alter workflow with a sense of urgency
• Exceptional communication skills
• Basic video editing skills

BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling. Audiences turn to our brands to hear from a set of diverse voices around the interests engaging the next generation. Founded in 2013, the Company reaches over 223 million readers and social fans and serves hundreds of the world's largest advertisers.