Founding Lead, B2B Marketing
This role is about telling that story to the enterprise market. As our Founding Lead, B2B Marketing, you’ll shape the narrative that inspires executive buyers, consultants, and brokers—and you’ll execute with speed. You’ll be both strategist and doer: experimenting, iterating, and laying the foundation for a world-class marketing team.
What You’ll Do
Develop and refine positioning and messaging for employers, health plans, and brokers.
Craft narratives and assets that resonate with executive buyers and consultants.
Run growth experiments across channels—paid, organic, PR, and events.
Build enablement materials (decks, one-pagers, case studies) that drive sales.
Launch campaigns across email, social, and events.
Partner directly with Sales and Growth to generate demand.
Build the early marketing playbook and foundation for a future team.
Who You Are
4–7+ years in marketing or growth, ideally at early-stage startups.
A storyteller who can translate vision into sharp narratives.
Hands-on: comfortable writing copy, designing decks, and running campaigns.
Entrepreneurial and thrives in ambiguity with a bias toward action.
Collaborative, especially with Sales and Outbound.
Bonus: a whiz with tools like Zapier, or Cursor—able to hack together scrappy workflows, automations, and creative growth experiments.
Bonus: healthcare, benefits, or other complex B2B experience.
Why Join Superpower
Foundational role in building our B2B marketing function.
Chance to define how we communicate Superpower’s story to the enterprise market.
Join a team of ex-founders, YC alumni, and mission-driven builders working at the edge of speed and ambition.
Competitive salary and equity in a company scaling toward generational impact.
Investors
Forerunner Ventures (tier 1 US-based VC)
Susa Ventures (tier 1 US-based VC)
Cyan Bannister (first investor into Uber, early at SpaceX, former part at Founder’s Fund, regarded as one of the top angels in the world)
Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)
Shaan Puri (angel and podcast host of my first million)
Evan Moore (Founder of Doorash; Partner at Khosla Ventures)
Justin Mares (Founder of TrueMed)
Dr Jordan Shlain (Founder of Private Medical, America's top concierge medicine service)
Cementing the opportunity
Company Philosophies
We are all here to genuinely do our life’s best work.
Insanely high talent bar, never settling. A players only (see steve jobs)
We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first.
We aim to set the gold standard for team health culture on the planet - live the ethos!
🧡Culture at Superpower
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
A hands-on, part-time internship creating and optimizing social-first content and campaigns for a top-ranked university computer science department.
Lead Virtuous’s field and event marketing efforts to create standout in-person experiences that drive engagement, sales pipeline, and mission-aligned impact for nonprofit customers.
HubSpot is hiring a Principal Video Creative Lead to define and execute world-class, performance-driven video advertising through hands-on production and strategic creative leadership.
ICF is hiring a Digital Marketing Coordinator (Mayor of MyPeers) to administer and grow a federal virtual community platform supporting Head Start stakeholders and large-scale virtual events.
OpenAI is hiring a Strategy & Operations Manager focused on marketing finance operations to own budgeting, forecasting, reporting, and process automation that enable marketing decisions and scale.
Lead Equinox Group’s marketing analytics function to translate first- and third-party data into attribution, media mix, predictive analytics, and actionable insights that drive business growth.
Duckbill is seeking a hands-on Product Marketer in San Francisco to build the product marketing function, craft positioning and messaging, and enable sales for enterprise GTM.
Experienced marketing professional needed to drive multi-channel ECM marketing initiatives, produce client-facing collateral, and partner with senior business leaders at an established, employee-owned financial services firm.
Acumatica is hiring an Events Manager in Bellevue to lead planning and execution of first‑ and third‑party events that grow brand awareness and demand for our cloud ERP solutions.
Medtronic is hiring an Associate Digital/Social Marketing Specialist to support multi-channel digital campaigns and analytics from our Plymouth, MN site.
A customer-focused marketing advisor to guide boutique fitness studios on strategy, journey optimization, and retention while helping scale Xplor’s consultative offering.
Lead product marketing for Crusoe's cloud platform, crafting differentiated messaging and go-to-market programs that drive adoption for PaaS and AI/GPU workloads.
Fast-growing B2B company seeks a strategic, execution-focused Growth Marketer to lead multi-channel demand generation, brand, and revenue-aligned marketing in a remote EST role.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
