Principal Video Creative Lead
About the team
The Video Team is a group of cinematographers, editors, motion designers, and creative leads at HubSpot that reports into the larger Creative Team within Marketing. Our mission is to inspire, entertain, and empower our global audience by creating original, engaging video experiences that drive measurable business results. Responsible for producing videos that advance the HubSpot brand and drive customer acquisition, the team's work is viewed by millions globally across all major digital platforms.
Our videos span the entire marketing funnel - from brand awareness campaigns to performance-driven ads, product demonstrations, educational content, and social media storytelling. Located within Marketing, this creative team partners closely with designers, marketers, and producers to develop videos that ladder up into multiple key strategies and plays.
About this role
HubSpot is looking for a Principal Video Creative Lead to spearhead our video advertising initiatives and elevate our performance marketing capabilities through world-class creative. This is a hands-on creative role where you'll personally execute high-impact video ads while also setting the creative vision and standards for our video advertising efforts.
As a Principal Video Creative Lead, you will be the driving force behind our video advertising strategy, bringing deep expertise in performance creative, direct response advertising, and multi-platform video campaigns. You'll own the entire creative process for high-impact video ads, including initial concepting, filming, editing, performance optimization, and everything in between. This role requires someone who gets energized by both creating the vision and doing the work. You understand that great video ads require both strategic thinking and flawless execution.
The right person for this role is a maker at heart - someone who can present a strategy to executives in the morning and spend the afternoon color grading footage. You're equally comfortable whiteboarding concepts with stakeholders and solo-editing. Your expertise spans from creative strategy to technical execution, and you take pride in personally crafting every aspect of the videos you create.
In this role, you'll get to:
- Develop the strategy, creative vision, and execution process for all video advertising campaigns, partnering with performance marketing teams to deliver on aggressive targets while maintaining brand integrity
- Provide creative direction and feedback across the team, reviewing work to elevate concepts while ensuring brand consistency and performance objectives are met
- Set and maintain quality benchmarks for video advertising, conducting creative reviews at key milestones to ensure excellence
- Personally conceptualize, storyboard, shoot, edit, color correct, and deliver finished video ads that drive measurable results across all platforms
- Leverage a variety of different AI tools for all stages of the production process
- Build scalable systems for rapid video ad production, including templatization, modular creative approaches, and efficient workflows for high-volume testing
- Develop platform-specific creative and strategic approaches tailored to each channel's unique features, audiences, and best practices
- Film and direct on set, including lighting setup, camera operation, talent direction, and B-roll capture to meet creative vision and performance goals
- Craft compelling edits with performance in mind, testing multiple hooks, optimizing pacing, and creating variations for A/B testing
- Design and implement comprehensive creative testing frameworks, analyzing performance data to identify winning concepts and iterate rapidly
- Lead cross-functional collaboration with teams throughout Marketing to align video ads with broader company objectives
- Mentor and develop Video Team members in advertising best practices, fostering experimentation, data-driven decision making, and creative excellence
- Innovate with AI and emerging technologies, including dynamic creative optimization to enhance production efficiency and creative capabilities at scale
- Own video advertising metrics, including view rates, engagement, CTR, and conversion metrics, consistently improving performance quarter over quarter
- Champion creative best practices, stay ahead of industry trends, and establish HubSpot as a thought leader in performance creative
We're looking for people who:
- Have 8-10+ years of hands-on video production experience with at least 5 years focused on video advertising
- Possess deep expertise in creating video ads that convert, with proven track record of campaigns that exceeded performance targets
- Understand the full video advertising ecosystem—programmatic, social, YouTube, CTV/OTT—from strategic and execution perspectives
- Have proven experience providing creative direction and leading review sessions that elevate work and build team confidence while pushing excellence
- Demonstrate strong creative judgment, knowing when to iterate versus when to ship
- Can demonstrate expert-level proficiency in the full Adobe Creative Suite - particularly Premiere Pro - with the ability to execute complex edits independently
- Have experience with AI-powered video tools, including generation, personalization, and automation technologies
- Have hands-on performance creative expertise: hook optimization, creative testing, platform-specific strategies
- Are technical masters across every production aspect: concepting, storyboarding, directing, shooting, editing, color, sound
- Have managed high-volume creative production with multiple stakeholders and varying budgets
- Can effectively prompt and direct AI tools for storyboarding, video generation, and automated localization
- Possess strong data literacy to analyze performance metrics, A/B tests, and attribution data
- Understands audience segmentation and can create tailored content for different personas and funnel stages
- Are proficient with industry-standard and emerging AI creative tools
- Have proven leadership experience mentoring creative talent and articulating creative decisions to stakeholders at all levels
- Stay current with advertising platforms, creative formats, and industry best practices
- Have a portfolio demonstrating successful campaigns with measurable results and a strategic rationale
- Have experience with the technology sector, creative, SaaS marketing, and/or B2B advertising
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.
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HubSpot is an American AI-powered customer relationship management platform founded in Boston in 2016 that helps millions of businesses grow worldwide.
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